interview
o.live

After showing Rupert Smith and Warren Matthee’s home in Wednesday’s post, I thought it might be interesting to show you more of their boutique store, o.live, Chemistry of Living. I went to the store to take some snaps, and also managed to pin Rupert down and get him to answer a couple of questions:


What is concept behind o.live ?
Warren and I started o.live about 10 years ago, and the idea was that is would be an outlet for local creatives, and also somewhere we could show the things we are attracted to. It started out as a tiny shop that was going to be a “hobby” for when we were not busy. But 10 years later, i’s become something a lot bigger and more time consuming.


I’m always unsure how to pronounce o.live. Can you help?
o.live is pronounced like the word “olive”. The spelling is a play on words, highlighting the word “live”. We included the unusual punctuation as a bit of a joke, because we came up with the name at the time of the .com boom.


How much of what we see at o.live reflects in your home?
There is definitely a crossover between our house and the shop. Both are filled with things that we love, and we’re often torn between what to keep and what to put in the shop.


What are you noticing in terms of trends, reflected in your store?
I do think that retro / vintage is very big, and combining it with new and old makes for an interesting mix. Of course, these days we need to be thinking green, and o.live embraces this by finding and updating old furniture, as well as having tables and benches manufactured from reclaimed wood.

What are some of your favorites in o.live right now?
Vintage gold porcelain tea set , framed vintage horse prints , feather inner pillows for lounging and elongated reclaimed wooden table and benches re upholstered 50′s and 60′s lounge suites.

Thanks, Rupert (and Warren too)! Visit o.live, chemistry of living at the bottom of Kloof Street in Cape town.


COMMENTS

11 Responses to “o.live”

  1. Dee Beale says:

    Yumy yumy, looks like my kinda shop.

  2. Couture de Papier says:

    I love old and new together this is a warm color palette too!

  3. Beatnik says:

    Great Heather, I’ve been trying to find pics of o.live on the internet and there weren’t any, so thank you for the droolicious images!

  4. megan raw says:

    Looking for the mirror I saw advertised in the latest Elle Decoration mag…Live in Johannesburg and wonder where I can fin dyour products..

  5. heather moore says:

    Hi Megan
    Thanks for your comment on ELLE Decoration. I’ll need a bit more detail about which mirror you saw in our magazine. Do you have a page number, perhaps?
    Best,
    Heather

  6. Laurian says:

    I have been trying to find the website/contact details of O.live since I went there last Christmas on holiday in Cape Town, could anybody let me know these details?

    Thanks,

    Laurian, London

  7. Kim Brett says:

    Hi there, I saw that gorgeous mirror over the free-standing bath in the latest Elle magazine. I’m looking for an outlet in the Natal Midlands area that has sumptuous mirrors for a bathroom we’re renovating. Do you have any ideas?
    Regards,
    Kim

  8. Bettina says:

    I’m also looking for contact details with regards to advertising, looking for the following information:
    Distribution / Readership
    Thank you

  9. [...] from Starke Ayres Nursery. They made it comfy with cushions, mattresses and a carpet they found at O.live and Moroccan Warehouse, and brought local design to their corner with a mirror by liam [...]

  10. Abi says:

    THATS MY UNCLES SHOP!
    Love them and their house sooooooo much!

  11. [...] The beaker is from o.live [...]

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