Lucy Le Roux runs a successful staging/property styling business, co-owns South Africa’s first Airbnb design consultancy and, to add to her already impressive list, has joined the generation of SHF style icons.

As a child, she was always redecorating her bedroom, which hinted at an early passion for interior design.

Le Roux believes that breaking the odd design rule is the best way to stay ahead of the style pack.

Her family and close friends keep her grounded, while the thrill of tackling new design assignments catapults her out of bed each morning.

Her assertiveness and humility make her the perfect fit for SHF. Indulge in her selection of SHF picks, inspired by autumn’s rich golden palette:

Stand a chance of becoming the new face of the #shfdefineyourself campaign and win a R25 000 SHF voucher. Click here for more details.

Baron Lamp
R5 000
Bishkek Rug
R11 000
Crystal Pendants
From R3 000
Wood Drum Tables
From R3 500
Flare Mirror
R3 000
Glass Vases
From R750
Granada Chair
R5 000
Habitat Coffee Table
R6 500
Loft Sofa Chaise
From R19 950
From R350
Side Tables
From R1 750