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“When you think of Evian, most likely the first thing that pops into your mind is luxury. Other words and adjectives that also fit the bill include ‘refreshing,’ ‘vitality,’ and ‘energy.’ As a result, all of these associations have made Evian’s ongoing pairing with the upcoming US Open a perfect match.
However one unexpected descriptor for the bottled water is ‘fashionable,’ which hopefully will change this Fashion’s Night Out when Evian unveils its new collaboration with French fashion designer Courrèges on a limited edition bottle at Jeffrey New York and Colette in Paris. One of the pioneering design houses of our time, Courrèges will be soon be celebrating its 50th anniversary by bringing its vibrant aesthetic to thirsty mouths everywhere.”
POSH POTABLE: Evian has tapped Diane von Furstenberg as the designer of its 2013 limited-edition bottle. The design will be released in November at Evian retailers, bars and restaurants and on evian.com. The partnership is the latest stylish splash for the French water purveyor, which since 2008 has created a new designer bottle annually withIssey Miyake, Sir Paul Smith, Jean Paul Gaultier, Christian Lacroix and Courrèges. To date, 10 million bottles of the fashionable fluids have been sold in more than 150 countries.
Composed of 100% recyclable packaging and printed with organic ink… we’re in love.
Images courtesy of The Dieline.com