Elana from Down Under – Ode to 4 Poets

Aesop is an Australian botanicals company with serious attitude.  I originally came across their quirky black & white branded cosmetic bottles on a walk along Paddington’s Oxford Street.

Aesop

The store (designed by local architect Sean Godsell),  has a really restrained, raw feel, unlike any other cosmetic interior I’ve seen. This probably has a lot to do with the company philosophy – only natural and proven ingredients are sourced and used.

I just love the combination of the simple and unadorned materials, the old world pharmaceutical-style containers and the allure of product names like Camelia Nut Facial Hydrating Cream, Bitter Orange Astringent Toner and Ginger Root Slab Soap.

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Due to their growing success, Aesop has opened stores all over the globe.   They all have an almost monastic feel but there is also a strong sense playfulness in each one. I just love the vintage pieces in the Mayfair store, the angled tiling in Doncaster and the original use of eco- friendly materials in the Adelaide, Melbourne and Shoreditch (London) interiors.  I’m always on the lookout for a new opening as the fit-outs surprise me every time.

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I must also mention that the Aesop website is backed by some interesting reading material.  This is my favourite:  “…We believe unequivocally that good design can improve your life.”  I really couldn’t have said it better myself!

http://www.aesop.net.au/

Photographers:

Amanda De Simone

Lisa Cohen

Tim Hill

Dianna Snape

Michael Warnock.

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