Aesop is an Australian botanicals company with serious attitude. I originally came across their quirky black & white branded cosmetic bottles on a walk along Paddington’s Oxford Street.
The store (designed by local architect Sean Godsell), has a really restrained, raw feel, unlike any other cosmetic interior I’ve seen. This probably has a lot to do with the company philosophy – only natural and proven ingredients are sourced and used.
I just love the combination of the simple and unadorned materials, the old world pharmaceutical-style containers and the allure of product names like Camelia Nut Facial Hydrating Cream, Bitter Orange Astringent Toner and Ginger Root Slab Soap.
Due to their growing success, Aesop has opened stores all over the globe. They all have an almost monastic feel but there is also a strong sense playfulness in each one. I just love the vintage pieces in the Mayfair store, the angled tiling in Doncaster and the original use of eco- friendly materials in the Adelaide, Melbourne and Shoreditch (London) interiors. I’m always on the lookout for a new opening as the fit-outs surprise me every time.
I must also mention that the Aesop website is backed by some interesting reading material. This is my favourite: “…We believe unequivocally that good design can improve your life.” I really couldn’t have said it better myself!
Amanda De Simone