Today marks the beginning of the annual Fairtrade Fortnight! We at DECO challenge you this Easter to use Fairtrade products and make a difference. Running from 30 March to 12 April 2015 with the theme THE POWER OF YOU, there are some exciting ways to get involved. We have chosen these awesome products to enjoy while reading the latest copy of ELLE Decoration … what would you choose?
There are more Faitrade products than you would think. We found chocolate, tea, wine, coffee and even energy drinks, that meet the criteria. So there really isn’t any excuse. Buying Fairtrade means fighting against child labour in cocoa farms in West Africa, it means supporting small-scale farmers and enabling sustainability. All this from simply buying wisely.
Here is how you can get involved with the campaign:
1. Pick n Pay Fairtrade Promotion
Buy a Fairtrade labelled products at any Pick n Pay nationwide and earn double points on your SmartShopper card. Valid for the duration of the campaign.
2. Facebook Competition: Snap a Selfie and WIN!
Snap a fun superhero selfie with your favourite Fartrade products and post it on the Fairtrade facebook page. The 10 top pictures will be entered into a draw to win:
1/ a Fairtrade weekend away for 2 in Cape Town with a master Fairtrade wine tasting.
2/ a Hamper bursting with delicious Fairtrade products
3/ The opportunity to be featured in THE POWER OF YOU video
Follow the hashtag #thepowerofyou and utilise the pre-loaded tweet to invite your friends and followers to use their power to change the world.
4. Join us at the Taste of Cape Town
Fairtrade Fortnight 2015 will end with a bang at the Taste of Cape Town, which takes place from 10-12 April at the Green Point Cricket Club. Come taste a wide range of Fairtrade products and learn about the impact of Fairtrade directly from the producers.
For more information about the campaign, to source or stock Fairtrade Products visit www.fairtrade.org.za or contact Lynsay Sampson 021 4488911, email@example.com