Colourful socks have solidified their place as a must-have in any stylish wardrobe. Studies has even shown that standing out can be beneficial to ones career. Power dressing has never been this fun and on the forefront of the Capetonian sock scene is much beloved local sock brand, FEAT. sock co.
First grabbing attention at the 2013 Design Indaba when FEAT. sock co exhibited as Emerging Creative. They stood out with their bold prints, beautiful colours and can-do attitude.
Founded by friends Alison Stewart and Chelsey Wilson, after they become aware of the lack of interesting, high-quality, locally made socks. With Chelsey’s experience in Fashion Design and Alison’s background in Brand Strategy they have grown FEAT. sock co. into a mini sock empire. Stocking most designer stores throughout Cape Town and having expanded their brand to retailers in Johannesburg. These girls have no intention of slowing down.
Recently they begun a ‘Buy-one, give-two’ campaign. With every pair of ‘Hello’ stocks you purchase you are in turn buying two pairs of school socks for learners in need in the Western Cape. Continuing their original goal to better local communities. By giving back and only using natural, locally sourced materials and manufacturing skills.
Chelsey has also expanded her range of products with her own personal brand No don’t go, where she works in collaboration with Photoganic and Siyazenzela Sewing Project to create products such as Weekender bags and Multi-purpose tote bags. They are made from High-quality, organic materials and sewn up by the ladies at the Siyazenzela Sewing Project in the Vrygrond Township of Cape Town.
Be sure to look out for FEAT. sock co’s new range inspired from the variety of modes of transportation around Cape Town, out in mid-March 2015.
Pictures courtesy of FEAT. sock co. and No don’t go’s independent Facebook pages.
Text by Sanri Pienaar