IKEA creates a pop-up apartment in the Paris Metro

Five strangers, six days, and a very tiny space. That’s the starting point for IKEA’s unique activation in the Paris Metro. IKEA recently installed a pop-up apartment in the underground Paris Metro, giving passersby the voyeuristic pleasure of seeing Facebook contestants Anis, Audrey, Jeanne, Lucie and Benjamin live it up in their temporary new home. The aim? To show how easy it is to be comfortable in a very small space with IKEA furniture and smart storage solutions. Apprécierez cette vidéo!

Visit IKEA’s facebook page for more.

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