Colour and pattern define your space, adding the soft edges and visual detail to the basic design. Indigi Designs is a lifestyle brand with South African flavour and global appeal. The fabrics, furniture, lighting and accessories encompass a fusion between contemporary design and local craftsmanship and all products are made in Cape Town, South Africa. We chat to Indigi Designs founder Natalie Du Toit…
Indigi Designs is one of West Elm’s newest furniture designers and collaborators – tell us about the range you designed for them?
We put together a range that best represented Indigi Designs with some of our most popular furniture pieces and textile prints and made a few tweaks for better shipping and usability in the US market. Inspired by South Africa’s colourful crafting traditions, that blur the lines between local and global, cultural and contemporary. Made using time-tested techniques, the designs are filled with clean lines, yet fill rooms with pattern and personality.
Tell us about your new collection
Known for our bold colours and patterns, the Indigi range has evolved to a more refined palette and features charcoal, nude pink, and bronze tones with highlights of indigo and dusty blue on furniture, fabrics and accessories. Cement and marble tops have been introduced to the furniture range which further extends the options available for customisation on furniture. New nesting tables and textiles with geometric and Ndebele motifs. Organic hemp in charcoal, grey and dusty pink have been introduced to the textile range for a more sumptuous feel. Copper and gold foiling of metallics onto cushions has been introduced and Batik inspired digital printed designs make a feature.
How do you stay inspired to come up with fresh designs?
It was all a bit adhoc before but these days I’m carving space in my schedule for creative and reflective time which can include keeping my body and mind healthy so I’m in a good space, exploring new places and surrounding myself with people that inspire me. Although being in nature is always very inspiring, I tend to find industrial areas and factories really stimulating with all the raw materials and random objects abound with possibility.
What are you working on now – and what’s next for you?
We started the year with a bit of a bang and have been working on a collection for a new USA retailer, so watch this space!
We are also working on new ranges for 2017 where we will further expand the product line and materials we use.
Images courtesy of Indigi Designs
LEARN MORE ABOUT INDIGI DESIGNS
Website – www.indigidesigns.co.za
Twitter – @Indigi_Designs
Facebook – www.facebook.com/Indigi-Designs
Instagram – @indigidesigns
Maybe is a freelance decor contributor and magazine contributor and stylist at large. She co-owns T-shirt label Mevrou & Co. and aerial service drone company Sky Lab. She is involved in many creative projects in South Africa.
For More Design Inspiration
In our Big Ideas Issue we turn to some of the leading decor talents for the lowdown on how to spruce up a space. We also head to coastal Vancouver for the trip of a lifetime and uncover how to use wallpapers & textiles in the home. However you choose to make your home a sanctuary, always follow this one rule – your space is your playground; have fun! Pick up your copy today and tell us what you think on Twitter @Elle_Deco using #BigIdeasIssue.