Global luxury brand Louis Vuitton has opened up a new shop in Sydney and commissioned Australian designer Tom Fereday to create a custom-made furniture range.
The store is situated in Sydney’s Bondi Junction shopping centre and is, in true Louis Vuitton style, focused on giving the customer a luxury experience, beyond the bags. Included in the collection are tables, chairs, side tables, an armchair and a daybed designed to encompass the designer’s significantly minimal aesthetic through the use of beige-toned hide as the leather covering for the chairs. The frame of the furniture is made of solid ash, walnut or Australian blackwood
The collection focuses on quality, natural materials, and longevity.
Fereday looked to nature to make this collection in both technique and design, as seen with the Hull lounge chair, named after a boat and carved from one piece of wood. This range finds its beauty in its simple execution, which shows off the furniture construction and Fereday’s ability to incorporate his existing designs in a way that is suited to the French brand.
Federay’s other work includes a wire chair, designed for new label SPO1 which was displayed as part of Australia and Milan design week showcases.