Iconic Italian fashion house Gucci has always been known for producing the most covetable items, be it their fashion, home decor or accessories. Gucci has now seemingly outdone itself with the opening of the Gucci Garden at the Palazzo della Mercanzia, which previously housed the Gucci Museo. The vision with the Garden is to preserve the history of Gucci while promoting the new vision for the brand and features a museum and a specially curated store with fashion pieces created solely for the exhibition. The Gucci Garden is a three-storied fashion wonderland detailing everything we’ve come to know and love about the Italian brand.
Gucci has also teamed up with fellow iconic Italian, three-Michelin-starred chef Massimo Bottura, who has opened Gucci Osteria within the Gucci Garden. Bottura is known for his tireless dedication to the preservation of Italian culture and heritage, particularly that of Modena, and has won over the stomachs of the world with his first restaurant, Osteria Francescana. What happens when one of the world’s greatest chefs teams up with a style powerhouse? A feast for the eyes – and the belly – is one thing. Bottura says the menu is loosely inspired by his worldly travels, thus will feature South American dishes like punchy tostadas, but will also feature the traditional Italian fare he has become known for – like mushroom risotto and the treasured Modenese Parmeggiano Reggiano tortellini. Despite being housed in a high-end fashion museum, Bottura has priced the dishes reasonably so that any visitors are welcome to enjoy his world-class food.
While this may be, at its core, a museum restaurant, you know that the design and decor are not going to resemble a canteen at all. The aesthetic is 100% Gucci, with no shortage of luxe colours, but nothing about it is opulent or excessive. The ornate flatware is tempered by the simple table linens and green walls.
It may seem an odd pairing, food and fashion, but in reality, it makes total sense. More than ever people are spending a lot of money on food and chefs have become gods and rock stars in their own rights. It seems that fashion houses are simply giving their big-spending customers what they want – good food.
If you’re looking for a cultural experience that is altogether different, this is it. Gucci is a stalwart in Italian fashion, as is Bottura in Italian food.
Images courtesy of Gucci.