Icecream Studio Fludd revised

DECO is big into discovering new inspiring design, products and artworks born out of collaborative work. In our Outdoor Issue, we uncovered the awesome and unexpected by pairing up local florists with art historians, a graffiti artists with interior designers and graphic designers with stylists.

Also a big fan of collaborative work is Studio Fludd (, a creative collective based in Venice, Italy, whose talented work has featured numerous times in ELLE Decoration.

This trio, who cover art direction, design, illustration and concept development, describe themselves as ‘manipulating matter, materials and ideas’. One of Studio Fludd’s latest collaborative ventures is Gelatology – The Workshop where participants are offered some insight into their creative methodology. The result is a range of extraordinary crafted ice cream cones, created by collecting and re-elaborating different types of materials.

Icecream Studio Fludd | Elle Decoartion South Africa  And just in case these visuals get your sweet tooth throbbing, here is a list of our favourite artisanal ice-cream brands.

Paul’s Homemade Ice Cream
Decadent and sophisticated ice cream made with the best ingredients.

Where? Wolves, Thrupps, Melissa’s and Tyrone Fruit & Veg in Joburg

The Creamery
Handmade ice cream with locally sourced farm ingredients.

Where? Shop 4, Newlands Quarter, Dean Street, Newlands, Cape Town
Contact: 021 686 3975

 The Nice Company
Delectable ice creams and frozen yoghurts using classic, traditional ingredients and methods.

Where? 46 Bell Crescent Drive, Westlake Business Park, Cape Town
Contact: 021 701 6037

 Ice Dream
A real Italian gelateri for over two decades serving authentic Italian flavours.

Where? Hout Bay Main Road and Bay Harbour Market
Contact: 021 790 2496

Farm to scoop sorbet and ice cream.

Where? Side Street Studios,
48 Albert Road,
Woodstock, Cape Town
Contact: 079 085 5607

Seasonal, local and produce driven good old-fashioned quality ice cream.

Where? Durban
Contact: 073 112 0942

Compiled by Marushka Stipinovich