mkt_solve-02Print adapted from the Sankara Rug designed by The Ninevites
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ARE YOU THE NEXT BIG THING IN DESIGN?

The 2017 ELLEDecoration SOLVE competition, in association with Adams & Adams, is the ultimate search for new talent

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SUSTAINABLE  DESIGN
We are on the brink of a paradigm shift. Sustainability is no longer limited to saving the planet, but has become the essence of how we survive and thrive in a dynamic,competitive market. We have to acknowledge the impact that design and the built environment has on our access to finite resources,and design conscientiously. It is no longer about who is going green, but who is doing it best. This is the reason sustainable design is at the core of the SOLVE 2017 competition.

THE BRIEF:
Designers are challenged to design a functional, desirable and innovative product for the home and/or garden that is sustainable in design and practice.

WHO CAN ENTER?
Anyone can enter, as long as you were born and live in South Africa. Submission deadline is 15 March 2017.

COMPETITION IS NOW CLOSED 

1ST PLACE : R10 000 / 2ND PLACE : R5 000 / 3RD PLACE : R3 000

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ADAMS & ADAMS IP CONSULTATION FOR THE TOP THREE FINALISTS

Adams & Adams is the largest intellectual property law firm in the southern hemisphere, as well as one of the biggest corporate and commercial law firms in South Africa. Adams & Adams has supported the creative industry for many years, having been an associate sponsor of the Design Indaba and The Loeries for the past 3 years. Passionate about the protection of innovative designs, the firm has been very active in advising emerging young designers on how to protect their designs and to avoid the many pitfalls of the business world. The top 3 finalists will each receive a free consultation with one of our experts. We shall be looking for new, unique and fresh designs. Ideally these should be commercially viable both locally and internationally.

‘We are proud to collaborate with ELLE Decoration on the SOLVE 2017 Competition and to alert designers about their intellectual property (“IP”) rights and to encourage them to protect their designs.’

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*T&Cs apply, please note that all finalists based outside of Johannesburg are responsible for their own travel expenses to Johannesburg. The finalist event will be held in Johannesburg in 2017.