Southern Guild And WHATIFTHEWORLD Join Forces

Lakin Ogunbanwo | Dan Halter | Cheick Diallo

Brace yourself Johannesburg – your artistic landscape will soon be disrupted by art dealers Justin Rhodes and Ashleigh McLean, and design gallerists Trevyn and Julian McGowan when they open their dynamic new space in Rosebank’s Keyes Art Mile precinct this August.

The StudioMAS designed Trumpet building will play host to the 300 square metre contemporary exhibition space and signals the partnership between leading contemporary art gallery WHATIFTHEWORLD and esteemed collectable design platform Southern Guild.

Xandre Kriel | Vos Altar

Their expansive new space can be divided for focused presentations and interdisciplinary experimentations. Each gallery will maintain its individual identity while provoking a new exchange between artists and designers.

Both galleries will have a strong focus on representing artists and designers from around Africa in what will be a year-round showcase of the best work from the continent.

Johannesburg is an influential business and cultural hub, and its geographic location and reputation for creativity make it the perfect location for this exhibition space that will be a reflection of what’s happening art- and design-wise in Africa. What we’re excited to show is a continental perspective’ – Justin Rhodes


Daniella Mooney

We each have strong, unique viewpoints, a desire to change the status quo, and as our galleries and our artists have matured we have found we share and approach and, more and more frequently, an audience and client bas. This opportunity to combine our voices, to explore the intersection of art and design, promised results greater then the sum of our parts.’ – Trevyn McGowan

Both WHATIFTHEWORLD and Southern Guild have significant international programmes, and collaborate with leading museums and institutions around the world. They certainly have a wealth of resources from which to draw, as they have almost  50 artists between them.


Lakin Ogunbanwo | Moffat Takadiwa


The first show opens in August and will present work by Nigerian photographer Lakin Ogunbanwo, Zimbawean sculptor Moffat Takadiwa and visual artist Athi-Patra Ruga alongside limited-edition furniture by leading African designers such as Cheick Diallo, Hamed Ouattara and the late Babacar Niang as well as South African heroes Gregor Jenkin, Porky Hefer and Dokter and Misses.


All images courtesy of Southern Guild

Southern Guild








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