Living in South Africa, we are blessed with a multitude of beautiful landscapes to visit and experience, right on our doorstep – but few more naturally enticing than Stellenbosch, nestled in the Cape Winelands. Digitally-led campaign, #Stellenblog, returns next month for a second time to showcase the area’s stunning attractions to a whole new hashtag-savvy generation.
As much as we love stylish living, exquisite landscapes and good food here at DECO, we also have a digitally-native appreciation for all things social, which is why the Stellenbosch Experience #Stellenblog campaign has caught our eye.
Following on from a successful inaugural year in 2014, #Stellenblog ‘2.0’ is back with a whole new set of travel-hungry bloggers – domestic and international – looking to savour the delights of the Cape Winelands. And they’re all in for a treat.
On a week-long sojourn through Stellies’ best bits, the seven hand-picked online influencers will indulge in a packed itinerary, staying at an undisclosed wine farm location, tweeting, instagramming and blogging as they go. The campaign officially launches with a live tweet-up from 2pm on 4 May, before moving on to the ‘secret location’ of the #Stellenblog villa for an evening of ‘the best of Stellenbosch’s food and wine, in the company of local personalities, industry stakeholders and top online influencers.’
Photographer Andrew Brauteseth‘s captivating images from last year’s event that you can here have given us a taste of what’s in store and we just can’t wait to follow the #Stellenblog trail with its cast of colourful characters.
With a combined blog following of 200,000 unique users each month and a social following of over half a million, it’s not difficult to see why the tourism project approached the campaign with a digital focus.
Mariette du Toit-Helmbold, the driving force behind the Stellenbosch Experience campaign, explains: ‘Bloggers are influencers and this, combined with the power of word of mouth and recommendations by friends and followers, now drive most travel decisions.’
For Annareth Bolton, CEO of Stellenbosch Wine Routes, it’s the authentic storytelling aspect that really adds the value. ‘For many people, to “escape” no longer means a relaxing beach holiday experience but rather immersing themselves in a destination that showcases its gritty everyday life where the people of the destination are the real storytellers. There is so much more to Stellenbosch than history, good food and wine… this campaign uncovers the real Stellenbosch that locals know and love.’
There is so much more to Stellenbosch than history, good food and wine… this campaign uncovers the real Stellenbosch that locals know and love.
Annemarie Ferns, CEO of Stellenbosch 360, the town’s tourism agency agrees: ‘The web and social media have made it possible for smaller destinations like Stellenbosch to take advantage of a global network of future travellers who respond to and share our stories with the world. Word of mouth through social media is a very powerful tool for destination marketers. We look forward to hosting our latest Stellenbosch ambassadors in one of the most beautiful and inspirational cities in South Africa.’
Follow the #Stellenblog bloggers: