Adam Court Studio Studia
Curt Full Arm Occasional Dining Chair | Adam Court © Design Indaba | Nancy Bar Stool

No stranger to the world of top-tier interior design, Adam Court has launched his new signature range, Studio Studia; ‘a collection of real, idiosyncratic, simple and beautiful things’. DECO Editor, Bielle Bellingham, sat down with the designer to take a closer look.

Studio Studia is a new line obsessed with line and contour; it is all about the beauty of the unconventional, the paradoxical balance of asymmetry and the juxtaposition of materials.

Adam Court | Elle Decoration SA
Adam Court | Image © Design Indaba

Tell us a bit more about starting your own range? After nearly eight years at Okha and Antoni Associates I wanted to create and express something that was a more true and direct reflection of my design aesthetics and beliefs. Working at the two companies has been fantastic – great work and great people – but I needed a fresh challenge and a new, sharper and leaner set of design tools to work with.

When I first sat down to put the Studio Studia collection together I asked myself what I wanted the design to express. I thought about the paradoxical nature of things such as balance and imbalance, symmetry and asymmetry and how these things make us perceive an object.

I therefore consciously took the more irregular, un-unexpected route. It’s easy to design a balanced and beautiful form, but to create an object that challenges the viewer’s perception of beauty and balance, making them consider an alternative vision to the expected – that’s far more exciting and rewarding. I also paid special attention to detail, craftsmanship, quality and timelessness; these are definitely not ‘on trend’ attributes; they define one’s aesthetic viewpoint. Studio Studia designs are not for the faint-hearted.

Studio Studia  | Elle Decoration South Africa
Nancy Bar Stool | © Studio Studia

How would you describe your aesthetic?  Off-centre, unexpected, lean, economic, provocative and elegant.

What is it chiefly informed by? The economy of line, reduction (and then more reduction), the distillation of ideas down to their core principals and of course taking the road less-travelled.

Who have you been most influenced by in terms of design? I’m actually more influenced by sculptors and artists, fashion designers (the minimalists), brutalist and modernist architecture than other furniture designers.

How would you describe this your new range? 

The elegant perversion of balance and beauty.

How is a departure from your previous work? It’s more me. It’s divisive. With Okha I paid much more attention to appealing to a broader market, but Studia does the opposite. It entertains a greater definition of identity.

Studio Studia  | Elle Decoration South Africa
Barnett Occasional Dining Chair | © Studio Studia

People need to tell stories; at STUDIA we believe in expression via an on-going aesthetic evolution.
Our inherent desire is to tell personal and characterful stories through the Design Arts and Bespoke Interiors.

~ STUDIA Manifesto. Adam Court | 2015


What are you working on next? Lights, tables and some interior projects.

What materials are fascinating you at the moment? Simple, raw, basic, materials that age exquisitely. Materials that tell a story and that resonate with beauty and grace; stone, marble, steel, wood.

Favourite timber at the moment? French Oak, but I’m also planning on using a lot of Black Ash in upcoming designs.

Studio Studia  | Elle Decoration South Africa
Barnett Occasional Dining Chair | © Studio Studia

Worst thing about working in the decor and design world? People playing safe, not pushing themselves, remaining content to stay inside the box; this attitude is self-defeating.


WANT MORE?

Keep an eye out for chairs from the Studio Studia range featured in the upcoming Fashion Issue,
on shelf 20 July. 

STUDIO STUDIA DESIGNS ON SHOW AT JO CARLIN SHOWROOM:
115 Waterkant Street, Cape Town 8001

studiadesign.com | hello@studiadesign.com | +27 (0)78 354 0946