Introducing Emma Kay, the Shopping Editor at our sister title ELLE Decoration UK. Emma specialises in creative direction, set design, interiors and prop styling. We are always very impressed with her work, so decided to find out a little more about this tastemaker.
What is your role at Elle Decoration UK?
I am the Shopping Editor, which includes styling photo shoots, conceptualising shopping and decorating trend pieces and creating lifestyle news content for print and online.
What is your favourite thing about working there?
I am a huge decorating fan, so luckily my work involves editing colour, print and pattern collections from interiors brands around the world.
To be honest, it very rarely feels like work.
Why/how did you get into interior styling?
I started working for a men’s style magazine Arena in the noughties and just didn’t find my place in fashion. A year as a photographer’s agent made me realise I was still working on the wrong side of the industry. I scored a dream job working as our editor in chiefs PA; eventually our editor arranged an internship for me at The Telegraph newspaper. From there I went on to intern at The World of Interiors, House and Garden and GQ magazine, and quickly transitioned to prop styling fashion shoots. Almost three years to the day I left ELLE Decoration I came back, but this time as Shopping Editor.
What is your favourite decor trend at the moment?
I can’t get enough of distressed surfaces, textiles and furniture. Generally, I err on the side of print and pattern, as opposed to Scandi simplicity or dull greys. I think there’s far too much grey in the world already.
What is your worst decor trend?
I think of terrible design decades rather than trends per se. The 90s has to be my least favourite period of interior design: wooden laminate flooring, plastic furniture, glossy white kitchens, lime greens – generally the stuff my nightmares are made of.
What is your dream commission?
I aspire to working with Tim Walker. He has a very ethereal sense that transforms the everyday into something magical and fantastical. His work offers an escapism that you so rarely find in interior stories.
What are you working on at the moment?
A colourful 6-page rug shoot, our 16-page spring and summer pattern book special and news stories and trends for the January issue. The end of the year is always very busy at ELLE Decoration towers.