2014 ELLE Rising Star Award Winner: Tamara Chérie Dyson

We are excited to announce that ELLE, MrP and AFI have selected the 2014 ELLE Rising Star Award winner.

Congratulations to Tamara Chérie Dyson.

Tamara Chérie Dyson | Elle Decoration South Africa

The theme of Tamara Chérie Dyson’s winning collection was entitled ‘Geometrics’ and showcased contrasting textures, a combination of structural and fluid silhouettes with a neutral colour palette.

Tamara Chérie Dyson says

My womenswear collection showcases discreet indulgence, carefully considered design, an underlying minimalistic approach, and a flawless aesthetic – a balanced sense of beauty emerges through simple perfection.

Tamara Chérie Dyson | Elle Decoration South Africa

Tamara’s collection has international flair. It is impeccably designed and executed. Her hunger and drive from the get-go until the very end showed a determination that we were looking for in our Rising Star winner

comments Emilie Gambade, ELLE’s editor.

 ‘Tamara Chérie Dyson proved that she is a designer who understands the aesthetics of fashion and has the ambition and grasp of commercial demands to grow a successful fashion brand. Tamara’s conviction is so strong that she has already targeted a luxury womenswear market with impeccable fabrics, fit and quality. She has used this competition not only as a platform to show her design ability but also as a launch pad for her design career. She is ready,’ comments Rising Star judge Jackie Burger.

What’s next for the 2014 ELLE Rising Star Design Award winner, Tamara Chérie Dyson?Tamara will have the opportunity to redesign a predetermined range in collaboration with MRP, which will be sold in selected MRP stores. She also receives a cash prize of R30 000 from MRP to help launch her career and the opportunity to complete a mentorship programme at the MRP head office in Durban, where she will be exposed to the complete retail cycle. In addition, Tamara will join ELLE for a two-week mentorship with the fashion team and ELLE editor Emilie Gambade, and receive an extensive Regenesys Business School mentorship programme and business coaching. Tamara will also have the opportunity to show at AFI Mercedes-Benz Fashion Week in Johannesburg in 2015 and receive R7 000 from MRP towards the cost of creating the range.

Photographs: Lee Moami at One League
Behind-the-scenes photographs: Niquita Bento
Hair: Alet Viljoen at Supernova CM
Make-up: Shahnaz Cola-Wrensch at Supernova CM
Model: Yolanda at ICE

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