On the 8th of February, a collection of South African artists and creatives were celebrated at the launch of The Trenery Guild. This event revolved around the celebration of craftsmanship, quality and excellence, creating a story that brought to life the Australian brand’s core values. The event was hosted at The Chapel in Morningside, Johannesburg, an awe-inspiring creation designed and built by David Krynauw and his team.
The guests were met with bubbly as well as gin by local distillery Pienaar and Son, a refreshing beverage before the 5-course meal prepared by world-renowned chef Wandile Mabaso. The individual courses were inspired by the work of the creatives that were part of this collaboration project. The collaborative project partnered Pierre Fouche and Pierre Riche, Yswara, Saint D’Ici and Pienaar and Son, all creating a bespoke artwork, using their craft in order to celebrate Trenery’s brand values.
The collaborations will be launched with accompanying in-store activations, including gallery-style exhibitions, a tea-making demonstration, niche scent journeys and a gin tasting from each of the collaborators. A limited edition gift with purchase will also be available for customers at events commencing at the V&A store with a striking installation by textile artist, Pierre Fouché who worked in collaboration with fellow artist, Pierre Le Riche. Together they have created a work that distils the essence of textile fabrication.
“I am so proud of The Trenery Guild,” says Head of Design, Jane Grimme. “Collaborating with these outstanding creatives provides a new perspective on our brand and adds a local South African voice. Working with these artisans is so aligned with our own values of creating beautiful quality garments and accessories that are made to last.”
These activations created by the designers and limited edition gift with purchases will take place at selected Trenery standalone stores from February to July 2018.
All images courtesy of Sacha Spinas
Text: Pieter von Wielligh.