Some have called these ‘the new reason to quit the internet’, but at DECO we think that there is something quite interesting about #shelfies, and what they reveal about our culture. What exactly is a #shelfie, you may ask? It is a photo of your stuff-your books, art, collections etcetera- artfully arranged on a shelf-like surface. The Wall Street Journal spotted the trend and assigned the name. This is what they say about it:
“BEFORE SOCIAL MEDIA existed, people had far fewer chances to show off—and soliciting a little praise could leave you completely drained. If you wanted to flaunt your good taste and your enviable eye for design, for instance, you were required to decorate a two-story Colonial or at least throw a dinner party, folding napkins into fetching shapes and masterminding a sublime centerpiece. You had to vigorously vacuum, admit people into your home and clean up their hors d’oeuvre crumbs.
Now, you can garner 13,791 “likes,” just by setting a pristine teapot on a tray, adding some quince blossoms and uploading a photo to Instagram.
We asked the most stylish people we know to give us privileged access to their stylish lives: no other than Laureen Rossouw, Jeanne Botes and Heather Moore.
The article goes on to explain that the trend for creating assemblages extends further than Instagram.
“Over the past few years, otherwise normal people have embraced the idea of styling their possessions into striking compositions—a persistent habit among the design cognoscenti since British interior decorator David Hicks coined the word “tablescape” in the 1960s. And we’re not talking about just any possessions. Thanks, in part, to the heritage movement and our collective obsession with the past and the authentic, anything legitimately old, scarred, patinated, obsolete, handcrafted or organic has held particular allure. In certain circles, animal skulls are more common than remote controls.” Source
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“The New #Selfie: The #Shelfie> bit.ly/DECOShelfie. Find out what they reveal about our culture”
“Your thoughts on the rise of the #shelfie? Self-indulgent? Or a great way to show off your taste on social media? > bit.ly/DECOShelfie.”
What are your thoughts? Do you think it is a self-indulgent and more of the same? Or a convenient and amusing way to show off your taste on social media…