Trade Secrets from Matanna Katz

Come October DECO will be able to reveal our latest (and very delicious) project currently in production; until then all we can tell you is that in the process we met the food-fanatic stylist Matanna Katz – the real cherry on top.

Like a vessel overflowing with creativity and innovation, Cape Town born Matanna Katz drives her passion through many outlets, (photography, art directing, slow-living workshops, film and the list goes on) all of which offer a visual feast, a story, an escape. Her latest project ‘Ethereal Bound Journal’ is a collaboration with videographer Liese Kuhn, and is convincingly going to be something wonderful. After a recent stint in New York we snuck in a one on one with lady herself…

ELLE DECO SA
Matanna shares a few of her favourite things…

What did you want to be when you grew up?
An animator for Disney, however the harsh reality of working mostly in a dark room, shut away from the rest of the world changed that dream.  I love nature and the outdoors too much to give it up – admittedly I often don’t wear sunglasses in fear of missing out on nature’s incredible colours.

What has shaped your design aesthetic?
While growing up my parents constantly enlightened me on food, fashion, culture and design. I remember getting lost for hours, staring at old tapestries and the ‘Willow Pattern’ love fable on bone china. This constant visual stimulation resulted in my insatiable passion, respect and admiration for the arts and having an eye for detail. It taught me to have an open mind, to create my own unique fashion style and to appreciate the little moments in life.

Top 5 designers at the moment?

  1. The amazing Norwegian photographer Marte Marie Forsberg
  2. The Chef and Stylist of Hemelhuijs Jacque Erasmus
  3. Photographer and fashion stylist Margaret Zang
  4. Food Stylist at Babylonstoren Maranda Engelbrecht
  5. The talented Chef Mimi Thorisson.
ELLE DECO SA
Matanna’s home is rich and moody, in comparison to her crisp, clean Instagram feed.

Let’s talk about your latest New York venture, what are your top 10 musts?
Manhattan is fast-paced, densely populated, noisy and extremely competitive, but it is also rich in diversity.  Just by walking on the streets you are constantly stimulated visually and creatively but there are definitely things that made my time there even more special…

  1. Taste the Birthday Cake cake (preferably on your birthday) or the Cereal Milk flavoured ice-cream from Momofuku Milk Bar
  2. Get fresh, local goods and hot/cold apple cider at the Union Square Greenmarket 
  3. For brunch get an impromptu bagel brunch from Russ and Daughters deli (the chocolate cinnamon babka is sublime) or visit The Fat Radish
  4. Try Marlow and Sons for their Poached Eggs dish which changes every day according to their ingredients
  5. Do a chocolate tasting at Mast Brothers Chocolate
  6. For spicy food order the Spicy Cumin Lamb hand ripped noodles from Xi’an Famous Foods 
  7. For the BEST tacos have the Adobada marinated pork taco from Los Tacos or the Crispy Fish taco from Tacombi
  8. For the most incredible doughnuts go to the Doughnut Plant and try the Crème brûlée and Carrot Cake flavours
  9. Experience a fabulous night out at the Red Rooster in Harlem – hands down, the best meal and evening I experienced there!
  10. Dance the night away at The Park in Chelsea or The Jane Hotel Ballroom in West Village
ELLE DECO SA
From sculpting to food styling…

We’re hearing lots of rumours about your upcoming projects, what can you tell us?
‘Ethereal Bound Journal’ is an exciting collaborative venture of visual storytelling to savour life’s unadorned pleasures. It’s a creative consultancy that work with businesses to create high quality media content. We are also developing a range of slow living inspired workshops which embrace South Africa’s incredible natural resources while working with a variety of talented local individuals.

Is your home as beautiful as your Instagram feed?
I aim for a clean and minimal design aesthetic on my Instagram feed, my home is a bt more bold and an extension of my passion and creative work. Initially my apartment was monotonous and dull with beige walls and floors, so I went for a moody atmosphere with dark charcoal grey walls and raw linen curtains. I have a giant printed, raw linen table cloth from Babylonstoren as part of a feature wall, that brings everything together and makes it feel like home.


Stay connected!
matannakatz.com | @matannakatz | facebook.com/etherealboundjournal

Liked this? Read more interviews:
We met the uber cool Tsoku Maela and got decor inspiration from Erin Williamson


The Africa Issue is a celebration of the future of design in Africa and its potential to drive change. We explore the concept of ‘Africaness’, what this means for our aesthetic. We also  dream big with bedroom inspiration and take you on a tour of homes that truly embrace the spirit of the continent. Pick up your copy today and tell us what you think on Twitter @Elle_Deco using #AfricaIssue.

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