Cult colour company, Pantone, has announced Ultra Violet as its colour of the year for 2018. Described as a dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The colour is often associated with mindfulness practices and the use of purple-toned lighting in meditation space is believed to uplift and unify the energy within the room.
Enigmatic purples have also long been symbolic of pop and counterculture. Musical icons Prince, David Bowie, and Jimi Hendrix incorporated shades of Ultra Violet into their aesthetic as personal expressions of individuality, and Ultra Violet is not dissimilar to Love Symbol, a purple hue Pantone released in honour of Prince’s death.
The Pantone Color Institute is a consulting service within Pantone that forecasts global colour trends and advises companies on colour in brand identity. Pantone announces a new colour of the year every December, based on trend-forecasting research.
The Pantone Colour Institute has been picking a colour of the year since 1999. In 2017, zesty Greenery was chosen, and in 2016, Pantone picked two colours – a baby blue and dusty pink.
Like Greenery, the colours are often bold and punchy. Other examples include the brownish-red Marsala chosen for 2015, the poppy Radiant Orchid announced for 2014, and the warm orange Tangerine Tango in 2012.