Yuppiechef Goes Offline With New Retail Space In Tyger Valley

yuppiechef
Yuppiechef new store, designed by ARRCC

‘Add To Cart’ in real life at Yuppiechef’s new smart store

What began as a one-day experiment and became a thriving business is now South Africa’s first online-to-offline omnichannel retailer: The Willowbridge Shopping Centre in Tyger Valley will welcome kitchen and homeware store Yuppiechef on the 1st of October, bring the store’s award-winning experience and access to their 6000 products and 400 brands to brick and mortar.

Yuppiechef co-founder and managing director Andrew Smith says the goal is a seamless shopping experience between their award-winning online store and the new physical space, using integrated smart technology, with more stores planned over the next five years. “Consumers increasingly expect cross-channel capability from brands, and while the assumption is that traditional stores should be moving online, so too is there pressure on online brands to have a physical presence,” says Smith.

ARRCC was tasked with the design of the space, a unique brief since Yuppiechef will be the first in the country to start in a browser tab and head to the mall. “The materials are raw in nature and create a perfect balance between luxury and an industrial edge. The store was designed to be approachable yet allowing the products to stand out,” says director Jon Case.

The store design features a functional test kitchen and a ‘genius bar’ with access to wedding registry setup, monthly food, craft beer and wine subscriptions and gift wrapping in Yuppiechef style.

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