While there have been some early adopters, many fashion brands are just waking up to the idea of lifestyle and decor brand extensions. Here are the 12 fashion brands dabbling in decor that you need to know.
Bottega Veneta saw the establishment of a furniture range in 2006 as a natural evolution for the brand from their fashion accessories and luggage. Many of their decor items and furniture pieces include or reference their signature intrecciato weave. The brand has become a regular at Salone Del Mobile in Milan and this year showcased three new bronze tables created in collaboration with Osanna Visconti di Modrone.
The late Gianni Versace understood early on that there was value in creating a more wholistic brand and was quoted as saying, “Versace is a lifestyle and it should be an all-embracing decision for those who choose to adopt it.” This year marks the 25th anniversary of the collaboration between porcelain makers Rosenthal and Versace.
Preen By Thornton Bregazzi
Preen Home launched in 2017 features a limited range of double-sided down comforters, cushions, notebooks and candles. The idea came straight from the runway with designers Thea Bregazzi and Justin Thornton adapting down their coats into quilts. The first range utilised prints from the Fall runway collection.
Missoni Home is one of the oldest fashion-turned-decor brands having launched in 1983. Missoni’s signature bright striped, zig-zagged and floral fabrics are still an integral part of the homeware business which produces everything from blankets and beach umbrellas to modular sofas and lighting.
Peter Pilotto and Christopher De Vos have been involved in several collaborations with designers Martino Gamper for stools and Jochen Holz for handblown vases and jewellery. You can now also buy ceramic plates which have been crafted in collaboration with English ceramic specialists 1882, cushions or wool-blend blankets.
Creative director Jonathan Anderson presented a collection of handwoven blankets for the 2018 Salone Del Mobile. Loewe collaborated with 100 ateliers on 4 continents, including knitters, dyers and embroiderers, each of whom were chosen for their unique contribution to keeping age-old craft skills alive. The eclectic collaboration “embraced time-honoured traditions, such as Japanese boro stitching and Indian ribbon embroidery, as well as experimental techniques including safety pin appliqué, Spanish shearling intarsia, and black and white portrait photography printed on feathers.”
The surreal universe of Maison Margiela has produced a bizarre, but on-brand line of design objects. Line 13 features an oversized souvenir snow ball, a tromp l’oeil door wall sticker and a magnifying glass which resembles one half of a broken pair of glasses.
Fendi Casa celebrates its thirtieth anniversary this year. The expansive line, which has been operated under licence by Luxury Living since its inception by Italian entrepreneur Alberto Vignatelli and Anna Fendi, features sofas, chairs, tables and lighting.
Louis Vuitton Objets Nomades
Created in 2012, the Objets Nomades collection keeps alive Louis Vuitton’s long tradition of beautifully crafted travel objects. Some of the world’s most renowned designers have since imagined stunning travel-inspired Objets including Atelier Oï, Maarten Baas, Barber and Osgerby, the Campana Brothers, Damien Langlois-Meurinne, Nendo, Gwenaël Nicolas, Raw Edges, Patricia Urquiola, Marcel Wanders, and, most recently, India Mahdavi and Tokujin Yoshioka.
Badgley Mischka Home
The Badgley Mischka home decor and furniture collections reflect the opulent glamour of Hollywood’s red carpets. Even the collections are named for areas in Los Angeles like Mulholland, Marmont or Bel Air. Think lots of glitz and bright, shiny objects.
Christian Lacroix shifted its focus from fashion to decor and lifestyle after the sale of the fashion house by LVMH in 2005. With no female apparel line, the brand is now invested in women’s accessories, a small menswear collection and their lifestyle and decor products which feature an extensive range of wallpaper, rugs, cushions and beach towels.
Catwalk images: Imaxtree.
Want more decor inspiration? Read Decor Tips: Being Bold in Small Spaces, Amazon Launches Its First Exclusive Designer Range and Karl Lagerfeld Debuts a Series of Functional Sculptures next.