Sleep (made) easy with Coricraft’s new Sleep Studio store
Sleep just got a whole lot more interesting thanks to the new Coricraft Sleep Studio – South Africa’s first standalone retail store that offers customers a complete, affordable sleep solution, from A to Zzzz.
This innovative one-stop shop makes it easy to select exactly the right mattress for your invidivual body type and sleeping style. Then you can style your sleep sanctuary with Sleep Studio’s great selection of customisable headboards, bed ends, bases, pedestals, dressers, chests, drawer units, chairs, ottomans, chaises, blanket boxes and tables.  No bedroom is complete without bed linen, so to finish off your dream bedroom look, Coricraft is also going to be launching their first ever stylish collection of bed linen to coincide with the opening of the new store.
Nobody enjoys waiting. That’s why Coricraft Sleep Studio is offering same-day delivery on all items purchased before 2pm. So if you buy your bed today, it will be home tonight!
Sleep specialists recommend replacing your mattress every 10 years. But buying a new mattress is a major investment, and a very personal decision, which is why at Coricraft Sleep Studio you can sleep on it…literally.  Cori Slumber, Coricraft’s exclusive range of high-quality value and premium mattresses, are available in various shapes, sizes and densities and can be tested and tried out in a private area in store, so you can be assured that you are buying the mattress that suits your individual comfort level.
This one-stop-shop concept is taken to a whole new level through Coricraft Sleep Studio’s exciting store design, which makes it easy for customers to put their sleep sanctuaries together, making the whole experience exciting and enjoyable.
This starts even before you enter the store; a unique shop front comprising an entire bedroom scene complete with curtains welcomes you to the store. This ‘room’ is regularly updated with Sleep Studio’s latest products, and is ‘put to bed’ each night with the curtains closing on the scene until the store reopens the next morning.
The store features a curated bedroom area, where you can see and touch the merchandise as if it were set up in your own bedroom; from the mattress test area, which ingeniously has the product information printed onto the ceiling so you can read about all the features as you experience them; to the finishings zone, which allows you to choose all the finishing touches you need to complete your bedroom look.
“Sleep Studio offers sleep solutions with the best prices, quality and value anywhere in the market,” says Coricraft’s Lee Reichman, merchandising director. “Our core offering of quality mattresses, beds and bedroom furniture combined with our new range of bed linen and assorted range of customisable fabric and leather scatters and glamorous décor accessories, including wall art, mirrors, screens, vases and candleholders, makes creating individual bedroom looks truly effortless.”
The Sleep Studio concept store follows on from the highly successful Sleep Studio service that Coricraft introduced instore two years ago, and brings together the most extensive collection of quality beds, mattresses and related furniture and furnishings at the most unbeatable value, all under one roof.