A sizeable 77% of South Africans are in employment, but only 32% are actually able to work from home, in spite of the fact that more than one in three would love to do so five days a week if given the chance. This desire follows an emerging Western trend of embracing your home as the perfect working environment, with global research revealing the widespread emotional and financial benefits of doing so.

As a result, 82% of South Africans believe working from home would result in much greater levels of productivity. Better yet, over a quarter estimate they would produce an additional five hours’ worth of work every day if they stayed home and removed themselves from their typical office environment.

Furthermore, 89% also acknowledge the significant benefits of working from home on their mental well-being, stating they believe it is much less stressful than working from their normal office space.

Revealed as part of a global trend report by leading paint brand, Dulux, the findings also highlight that workers could save themselves an estimated R123 282.73 a year if they traded in their office and worked from home, allowing them to avoid the expenses of their daily commute and office-appropriate attire. Interestingly, when it comes to working from home, people in South Africa value home comforts over having someone to talk to.

Over half (56%) of those in South Africa have also cited their bathroom as the place in which they have their greatest ideas, and 50% produce their most impressive written work from their at-home study, further highlighting the benefits of adopting a ‘work from home’ lifestyle. The same is true when it comes to communicating effectively and having a productive conversation, with 24% citing their dining room table as the best location for these elements of their work.

The research findings from Dulux follow the announcement of its annual trend forecast, Colour Futures, which depicts key trends for the year ahead and one true Colour of the Year, ‘Steel Symphony 2’. A key trend for 2017, ‘The Working Home’ embodies the increasing popularity of work-friendly living spaces.

Predicted by a team of international design visionaries who scour the globe annually to identify such trends in people’s lives, Nonkululeko Mcunu, Dulux Brand Manager comments: “Here at Dulux, we work closely with design experts to understand the ways in which people use their homes and have seen the growth of ‘The Working Home’ trend develop as our 24/7 economy sees the boundaries between life and work constantly blurring”. 

“Our new colour palette for 2017 features cool, calming tones for focus and concentration, along with warmer, brighter colours for energy. So whether you like to take your laptop to the kitchen, or settle down to work from your sofa, you can be comfortable, relaxed and focused when working from home.”

For more information, visit Dulux 

About the Research:

AkzoNobel used an independent online market research company, which surveyed 16,000 people across 16 markets globally between the ages of 18 and 75 (29th July 2016 – 24th August 2016).

Created by ELLE Decoration for Dulux