Fashion design house Gucci has unveiled the latest of its ArtWalls in Milan, New York, London, Shanghai and Hong Kong. The installations feature decor illustrations by British artist Alex Merry. Heres’ your first look at the Gucci ArtWalls.
Merry developed imagery for the Gucci Décor debut in 2017, and now this special relationship with the House continues with the creation of illustrations depicting new styles and pieces.
Perfectly embodying Merry’s signature aesthetic, the new ArtWalls display a variety of new items: scented candles in porcelain jars, vases with snakes for handles, porcelain tableware produced by Manifattura Richard Ginori featuring the Herbarium print, as well as sumptuous cushions showcasing the GG pattern in silk jacquard or animal motifs.
Executed in New York by Colossal Media, and in Milan and London by the European leader in out-of-home advertising, Urban Vision, the new ArtWalls are respectively located on Lafayette Street in Manhattan’s SoHo neighbourhood, in Milan’s Largo la Foppa (in the district of Corso Garibaldi), and just off East London’s famous Brick Lane. The Hong Kong installation is on D’Aguilar Street, in Lan Kwai Fong, while the Shanghai mural is located in Fengsheng Li, Jingan district.
Gucci, who has never been a brand to shy away from anything, has been leading industry in more than just fashion. Under creative director Alessandro Michele, Gucci has pushed the boundary with their clothing and accessories, and have recently added a home decor range. They also made headlines in October 2017 by announcing that they would go fur-free, as part of their more sustainable and conscious identity.
These Gucci ArtWalls are simply another way that Gucci is challenging society to look at fashion and design in a new way, and by using young, out-of-the-box artists, they marry old-world couture with modern, 21st-century ideas. Still a form of advertising, though, these ArtWalls take on a real cheeky, guerilla marketing effect, which is what Gucci has become known for.
Images courtesy of Gucci.