About Us

Local design, global perspective

ELLE DECORATION South Africa is one of 25 editions on six continents read by 8.9 million people, making it the world’s best-selling homes magazine. We’re the only interiors magazine with a fashion heritage and a truly global perspective. Published six times a year by Avusa Media Ltd under licence to Hachette Filipacchi Medias Group, DECO showcases the best of South African design and places it in an international context.

Beautiful and useful

ELLE DECORATION has a distinctive spirit, one that is beautiful, useful and easily accessible. It is a sophisticated brand with a youthful attitude. Although it is discerning in its choice of editorial, it is highly accessible and geared towards a reader who wants practical solutions to decor challenges.

The ELLE DECO reader

Our readers are affluent, educated men and women in the 22-55 age-groups who are on the rise professionally and tend to own their own homes. Urban and well travelled, the ELLE DECORATION reader is an astute and savvy consumer. Compared to our competitors, we have the highest ratio of female readers (65% ) and black readers (66%). We also have the highest ratio of readers who live in the most affluent provinces — Gauteng and the Western Cape.