Having started in 2011 with the I ART WOODSTOCK and I ART SOWETO community art projects – which gave local artists a platform – I ART JOBURG has a distinctly international flavour, showcasing murals by Steve ‘ESPO’ Powers (New York), Remed (Madrid) and Roa (Belgium), who will work alongside local artists Cameron Platter (Durban) and Falko (Cape Town); offering the project an eclectic and diverse signature. I ART JOBURG will be documented by international street culture photographer Martha Cooper.

In support of creativity and originality, Plascon has come onboard as the official paint supplier to I ART JOBURG, donating hundreds of litres of paint to make it all happen.

“As a local company with a 120-year history and a deep-rooted heritage in South Africa, Plascon is constantly striving for product innovation. It made sense for us to take part in the celebration of creativity and originality that these artists are promoting in Maboneng and across South Africa,” says Lauren Shantall, PR and communications manager for Plascon.

I ART JOBURG will focus its activities in downtown Johannesburg – specifically the Maboneng Prencint – the fast emerging capital city of Africa.

 “Johannesburg is a truly modern African city with inspiring energy and diverse cultures. Local and international artists will be hosted over the course of one month in September to create large-scale murals in the heart of the city, inspired by Joburg, “ says Ricky-Lee Gordon, co-founder of /A WORD OF ART. “By creating these murals we want to celebrate Joburg bringing international attention to its raw beauty and people.”

The I ART JOBURG exhibition is open to the public from 5 October to 5 December 2012 at AREA3, 20 Kruger Street, Maboneng Precinct.

Visitors to the area are welcome to join guided I ART JOBURG Walks curated by Ricky-Lee (a.k.a. artist Freddy Sam) on 6, 13 and 20 October 2012.

For more information on I ART JOBURG, contact Ricky-Lee Gordon at rickylee@andpeople.co.za or on +27 83 300 9970. Visit www.i-art-joburg.com or www.plascontrends.co.za