DECO talks to Chris van Niekerk, creative director of Africandy, about the launch of the brand’s concept store, AC.
Why the move to bricks and mortar?
We’ve realised that the nature of our business requires tangible engagement with the product, in addition to the online offering. The bricks and mortar approach also allows us to place the spotlight on a capsule offering, which we believe to be especially representative of the brand.
What influenced you in the design of the store?
The design of Number 66 expresses a decontextualised space – he plays with the idea of a large-scale pixelation of product under the digital zoom. This close-up focus on the product addresses the cross-over between real and digital spaces.
Who are the hot young designers you’ll be stocking at Africandy?
Over the past two years we’ve fostered relationships with a core group, including Wild Olive, Woltemade, 20 Eight Design, Yswara, Ivka Cica and Jeanne von Hirschberg, to name a few. There are around 70 in total, and we’re constantly finding new designers and products, such as Leg Studios.
What item in your store would you love to give and receive as a gift?
We have gift offerings to suit any budget. The CTP and JHB prints are hot property and sell incredibly well. Any Wild Olive or Research Unit luggage items make perfect gifts, as do the mobiles by David Ross for a special occasion – it has a huge impact on any interior, big or small.
What limited-edition items can we look forward to?
We are collaborating with SOMA on a range of chocolates, as well as a stationery range with The Letterpress Company. The focus will turn more to an in-house range in the next six months.
Africandy.com launches its gift registry. You can now create and customise your selection of gifts for your wedding
or other registry. They will ensure your registry is tailored to your requirements and your guests will be able to
access your gift selection and secure their purchases to be delivered to you at a time of your choice.
Shop their curated selection of furniture, homeware, accessories and gifts!
Go to www.africandy.com to start shopping now!
If you have any questions please feel free to contact Africandy at
email@example.com or by phone at 0861 222 308.