The day has finally arrived – our much anticipated Africa Issue is on shelf now and boy, did we have fun putting it together! We present to you a behind the scenes glimpse of all that was involved in bringing you this fabulous celebration of African design…

ELLE Deco SA

ELLE Deco SA

Africa has her mysteries and even a wise man cannot understand them. But a wise man respects them

– Miriam Makeba

ELLE Deco SA

When one looks at the world map, the African continent is neither in the east nor in the west: Africa is at the centre of the world.

– Zamansele Nsele

The Location

Our T.I.A shoot took place on the rooftop of Cape Town’s State Warehouse. We were looking for a local building with powerful lines and angles that captured the essence of modern African architecture and this was the perfect spot!

The Models

With six successful albums and a growing global presence we jumped at the chance to work with South Africa’s beloved superstar Lira. Along with the songstress, we had the pleasure of shooting African Rhythm Production, a super cool nine – member band from Pretoria who have the most amazing attitude to life which radiates in their music and fashion sense. Seeing the never before recorded band share the spotlight with the highly acclaimed and world-renowned Lira was pure magic.

Africa is vibrant, colourful, and full of life and inspiration. It has shaped my view of myself and my world.

– Lira

ELLE Deco SA

The Team

The DECO team joined forces with a host of talented individuals for this shoot. Our featured stars were dressed and styled by fashion stylist Kristi Vlok who was assisted by Grace de KroonThe Seppis –  Seema Allie and Taariq September – were the creative duo behind the lens and filming the two-day affair was videographer Lloyd Metcalfe.

ELLE Deco SA

ELLE Deco SA

ELLE Deco SA

 

I’ve got to where I am in life not because of something I brought to the world but through something I found – the wealth of African culture.

-Hugh Masekela


SEE THE ENTIRE SHOOT ON PAGE 20 OF OUR AFRICA ISSUE

LEARN MORE ABOUT LIRA ON PAGE 152


Liked This?

Then you may enjoy reading Centre Stage with LIRA and We Found Our African Rhythm


The Africa Issue is a celebration of the future of design in Africa and its potential to drive change. We explore the concept of ‘Africaness’, what this means for our aesthetic. We also  dream big with bedroom inspiration and take you on a tour of homes that truly embrace the spirit of the continent. Pick up your copy today and tell us what you think on Twitter @Elle_Deco using #AfricaIssue.