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The living room at Helois 710 Image: © Michael Sinclair

British fashion designer Bella Freud has collaborated with Maria Speake, co-founder of design studio Retrouvious, to design the interiors of a West London penthouse.

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The kitchen at Helios 710 Image: © Michael Sinclair

The Bella Freud and Maria Speake designed apartment, Helios 710, is one of five architectural designs by Piercy&Company architects in the recently completed redevelopment of the former BBC Headquarters in White City, West London.

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The bathroom and snug. Image: © Michael Sinclair

Bella Freud, the daughter of the celebrated portraitist Lucian Freud and granddaughter of psychoanalysis pioneer Sigmund Freud, is best known for her eponymous label’s signature jumpers which are firm favourites with it girls such as Kate Moss, Alexa Chung and Gigi and Bella Hadid.

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Maria Speake and Bella Freud in the living room.Image: © Michael Sinclair

Like Freud’s clothing label, the interior of Helios 710 is informed by the designer’s passion for art, music, cinema and the irreverent rock and roll glamour of West London’s 70s style. The creative partnership between Freud and Maria Speake is a natural fit, as Speake, the co-founder of West London-based design studio and architectural salvage company Retrouvious, is well-versed in giving old things a new beginning. The pair have also completed two previous home collaborations together as well as Freud’s flagship store in Marylebone. Speake said of the collaboration: “This was a fantastic excuse to work with Bella again. An extraordinary skyline, a historic building… we had a lot of fun.”

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The bedroom and entrance hall. Image: © Michael Sinclair

The two-storey apartment, which has views of the iconic London skyline on both the East and West, uses a rich, retro and daring palette of angelica green, lipstick red and marigold set against crisp whites and natural textures such as wood and cork.

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Bella’s bedroom at Helios 710. Image: © Michael Sinclair

When designing the space, Freud imagined its purpose as that of a sanctuary for herself and her family, “It was great to work in a place with so much history – that has been so entwined with my life and my interests – and to imagine how I would live there.”

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Jimmy’s bedroom at Helios 710. Image: © Michael Sinclair

The apartment is perfectly decorated with vintage pieces and artwork which includes photographs by Lorena Lohr, plates by Eliza Hopewell and op-art print by Jacob Wolff. There are even rugs that echo Freud’s sweaters made in collaboration with the Rug Company.

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The office and plates by Eliza Hopewell in the kitchen. Image: © Michael Sinclair

The Helios apartment block is part of the first phase of redevelopment of the historic grade-II listed building at Television Centre. Great care has been taken to keep true to the building’s creative heritage. Three original television studio have remained, but the development has added independent restaurants and a Soho House members’ club complete with a 45-bedroom hotel, gym and public bar.

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The balcony and view over the Helios apartment block. Image: © Michael Sinclair

The fully-furnished Helios 710 is currently on the market for £3,925,000 (almost R70 million!). To find out more about the development, visit televisioncentre.com

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Bella bedroom and carpet in the living room. Image: © Michael Sinclair

Looking for more retro interiors inspiration? Read Instagram Feeds to Follow If You Love Retro Interiors and New Zara Home Collection Celebrates Italian Modernism next or if you’re interested in more fashion and decor collaborations read 12 Fashion Brands That Want to Dress Your Home.