As bulthaup launched its second showroom in South Africa in the trendy new hub for home décor and shopping in Kramerville near Sandton, there was plenty of luxury to go around as a superb collection of premium brands were present to support and partner with this global leader in kitchen furniture.
With a back drop of a 350 square meter showroom highlighting 6 distinct kitchen experiences, Roland Spieth, Global Export Sales Director for bulthaup, Colin Lee Managing Director for bulthaup South Africa, and Sven Baacke Global Product Designer for Gaggenau, premium appliance manufacturer addressed a happy audience enjoying premium rum cocktails supplied by Ron Zacapa luxury rum producer, fine bubbly from family-run Villiera Tradition out of Stellenbosch and wine from exclusive winery Peter Falke.
A brilliant array of fine foods, a little German traditional flair, coffee from Hausbrandt one of the oldest Italian roasting companies, and chocolate from premium Swiss chocolatier Lindt, rounded out the evening’s offerings.
All the more stellar then was the setting itself and the event that showed it off: one of the largest bulthaup showrooms in the world featuring top-end finishes from the bulthaup range and Gaggenau appliances.
“People increasingly want to pair their kitchen furniture with the very high end in appliances. This is why here in South Africa bulthaup and Gaggenau are partnering to create a perfect synergy between kitchen furniture and appliances,” said Ramon Casado, Design Director.
The showroom has a distinct gallery-feel that also shows off the functionality and beauty of the true purpose of the kitchen, cooking and food preparation.
“We wanted to reflect the South African lifestyle in different ways and with materials that haven’t been available in this country before, and we literally designed this showroom from the floor up,’ he said, referring to the solid timber Douglas fir planks of 12 meters by 40cm from Dinesen in Denmark. This very iconic and beautiful wood floor is used in the Saatchi Gallery in London and in many projects by world-famous architect John Pawson.
“We designed a main display area, very open-plan, including dining and breakfast bar, as the ‘soul’ of the house, with a scullery area at the back. It also includes a bar on a mezzanine floor, looking out at the Sandton skyline. Surrounding this we created three additional kitchen areas highlighting key bulthaup designs and ranges. It’s stunning!” said Casado.
Text and Images supplied by bulthaup.
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