ELLE Deco SA
'Salim' Photograph by Ed Suter

Design fanatics listen up, and make sure to diarise 29 April – 2 May 2016, as the colourful Picture Africa’ exhibition will be showcased at the 100% Textile Pavilion of the upcoming Decorex in Cape Town CTICC and again at the 100% Design South Africa from  5 – 10 August 2016 in Johannesburg at the Gallagher Convention Centre.

ELLE Deco SA Picture Africa
Salim, photography by Ed Suter |  Indigo Fabrics by Djiguiyaso, Photography by Adriaan Louw, Creative Direction by Cathy O’Clery, Shot for Design Network Africa

Expect a dazzling amalgamation of creative thought!

Picture Africa, an absolute must-see exhibition and collaborative exploration specifically between photography, textiles and fashion as seen through a pan-African lens.

Bold and beautifully celebrating the African continent, the exhibition will include work by leading African photographers such as Phyllis Galembo, Thandiwe Muriu and Ed SuterThese icons will be joined by the forces of some of the best South African fashionistas like Trevor Stuurman, Laduma NgxolokoMarianne Fassler and Ghana’s YevuAissata Namoko, Skinny laMinx, Bead Design Studio and Boubacar Doumbia of Le Ndomo textile workshop are among big textile designer names, planning on causing a spirited stir at the events. 100% Textile Pavilion, association with renowned furniture brand Southern Hospitality promises to offer visiters an array of vibrancy. This event is clearly not to be missed. 

ELLE Deco SA
Image courtesy of 100percentdesign.com

Curated by the influential visionary Cathy O’Clery of Platform Creative Agency, one tends to think about the possible objectives of such an enthusiastic exhibition. ‘It is intended to offer a point of stimulus and fresh inspiration. It is meant to spark conversations and creative thought – all of which helps set the pace for our industry and this then leads to the birth of new products’ she explained.

With ‘Picture Africa’ our objective was not solely to reflect on the current state of African image-making, we also wanted to try and pre-empt its next wave. Because 100% Design South Africa is an interior design show, we have zoomed in on textiles, because fabrics are relevant and engaging for our trade and accessible for the public, too.

ELLE Deco SA
Marianne Fassler Resort 16 Collection, Photography by Paul Samuels, Creative Direction by Rich Mnisi, Model is Hauwa Dauda @ ICE JHB

 100% Design South Africa continues to explain the exhibition process, where a curated selection of five top textiles and fabric design exhibitors will be showcased. The 100% Textiles Pavilion at Decorex Cape Town is an exciting feature exhibition entitled Picture Africa, which explores the union of two powerful mediums – photography and textiles.

You can expect a vibrant amalgamation of the joyous, clashing and colourful textiles of our colourful continent and the vibrant street and studio photography that encapsulates the spirit and energy of contemporary African life.

 

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Don’t miss Cape Town and Joburg’s fresh inspiration exhibitions coming up in the next few months!


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