Yet another idea that we wish we had thought of first! To celebrate Marseille being named this year’s European Capital of Culture, COS have taken their signature minimalist style and created a mobile pop-up store that will be placed in the city’s centre for one week.

The Swedish brand commissioned the Vienna-based design studio Chmara Rosinke to design a display unit that is part mobile boutique and part installation.

As expected from COS, the display is as functional as it is aesthetic with drawers, surfaces and hanging rails designed to accommodate a range of COS items. Made from linseed oil-treated pine it can be wheeled around, making it an ideal pop-up format. Its first appearance is planned in Marseille this month.

The pop-up store concept is an evolution of Chmara Rosinke’s previous project: Mobile hospitality, a wheelbarrow kitchen with a table and ten folding stools which can move from place to place.

COS have had a few beautifully designed pop-up stores, and they all have rational simplicity and design at their core.

Images: COS Pop Up Store for Salone del Mobile Furniture Fair 2012 | POP-UP STORES! COS pop-up concept store by Remy Clémente & Morgan Maccari, Milan 2013

Pop-up retail and restaurants continue to grow from strength to strength; typically, these initiatives have a tendency to pop up unannounced, quickly entice crowds, and then disappear or become something else.

To see a recent article on Cape Town-based pop-up restaurant Soup Apartment 4C, see here.