Art investment is a popular subject. It is often debated, and there are endless interpretations of the meaning of that word.
As a gallery owner, investment potential of artworks is never my starting point when putting an exhibition together or selecting an artist for the gallery. It starts with content, relevance and quality. The net-worth of an art investment lies in making the right choice; not only by a collector, but more importantly for an art gallery.
What does really mean? It means that they cannot produce enough original artworks to satisfy their market demand. It means that these artists are producing works which have comfortably slipped into the international arena where they have found international collectors.
They are tapping into zeitgeist.
What sets them apart from other South African practitioners?
It is a combination of their preferred genre, the quality and originality of their work and the fact that they cannot over produce. Each artist produces works which comments on topical and relevant issues, but their works are not time-bound; on the contrary it is timeless. The reason why they are good investments is not only because their prices are increasing, but because they are working towards a much larger future plan. Their success lies in their growth plan. In the case of Marna Hattingh we are already booking shows for 2020.
As a gallerist I see myself as a long distance runner – I am not a sprinter. I am the whole LP and not a single on the hit parade. I select artists who fit into this mould. A career in the arts can be tough. An accelerated fast start does not translate into a successful career, and the opposite, a long career does not guarantee success either. It is the combination of accelerating at the right time.
Post By : Heidi Erdmann. Curator and Owner of