Danielle Selig is a Sydney based stylist specialising in interiors, props and still life. She started her career at Vogue Living, compiling trend pages for the magazine and is now a successful  freelancer, styling for a number of premium Australian lifestyle and interior publications. DECO got to know Danielle a bit better…

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In your own words, describe your work aesthetic and practice?

My creative practice is constantly evolving. I’m always inspired by something new but at the centre of my process is a desire to create work that tells a carefully considered narrative. A narrative that has a strong sense of mood, feeling or time and place created through the choice and placement of objects or a particular palette for example.

Your studio space is…

A place to recharge creatively.  I love collecting special pieces on my travels and many of these surround me in my studio. On my most recent trip I brought back some incredible ceramics from Bali which are a wonderful addition to the space.

Tell us a bit about the Cinematic Precision in Interiors project featured on trendland.com

Cinematic Precision in Interiors is a collaboration with Sydney based photographer James Tolich and was first published in Habitus. As you might guess from the title, it was inspired largely by the desire to create a cinematic narrative. I used a very deliberate colour palette and choose pieces with interesting shape/form. Placement was also really important to create tension between the positive and negative space.

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Elle Decoration SA
Photography by James Tolich, Styling by Danielle Selig

Advice you would give younger aspiring stylists?

Once someone is producing their own personal work the transition to working as a ‘stylist’ in a commercial sense is the next natural progression. It’s also really important to work intuitively and be experimental!

For any aspiring stylist, producing their own work is invaluable.

Who is a major influence on your work?

I draw inspiration from my contemporary surroundings but I also love to look back at art, design, fashion and cinema over time. I love the Italian aesthetic of the 50’s –  Gio Ponti, Vico Magistretti, Achille Castiglioni. Ellsworth Kelly for reminding us of the value of negative space as well as Wes Anderson and Stanley Kubrick for their geometric precision. Not forgetting, Patricia Urquiola.

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Elle Decoration SA
Photography by James Tolich, Styling by Danielle Selig

What is your all-time favourite trend?

I’m not one to get too caught up in trends. I prefer looking to art and design movements as well as historical and cultural references for interesting elements I can bring into the now. I do love terrazzo and coloured marble which is reminiscent of the 50’s Italian aesthetic and maybe most iconically used in the private residence the Villa Planchart designed by Gio Ponti. At the end of 2015 I shot a campaign for a commercial client and we created an incredible coloured marble floor. I’m looking forward to sharing that soon.

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Most memorable project?

My first cover for Vogue Living was very memorable as it was one of my first shoots and was really exciting to see my ideas come to life in print.

Describe your dream home…

Natural light is a must! Artworks, travel collectibles and antiques would accompany my eclectic modern interior style with beautiful rugs to delineate the living spaces and add texture.


WANT MORE?

Follow Danielle online here or marvel over her beautiful Instagram feed.

You can find Danielle’s work in our latest Trends Issue, on shelf now.


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The official 2016 Trends Issue of ELLE Decoration South Africa is on shelves now, at your nearest magazine retailer. Enjoy DECO’s exclusive decor, design, lifestyle and fashion report for the year ahead. Everything from architecture to scents, this is your comprehensive guide to make informed and confident decisions. Pick up your copy today and tell us what you think on Twitter @Elle_Deco, sharing your #TrendIssue #DECO