Studiopepe, a design agency based in Milan, is top of the pops when it comes to design and conceptualizing shoots. Having featured their work numerous times, DECO couldn’t be more thrilled to receive some insight on their background and latest work…
Describe Studiopepe philosophy in a few words…
We tend not to have limits. This does not mean we love to do ‘strange things’ but rather that we have a multidisciplinary approach. To us an invaluable or raw material can be treated as a precious one, if it is interesting for us. Or if we are designing an interior we can start from a pattern that eventually becomes 3D…or work with a design masterpiece that talks with a flea market chair. To us it’s important that each element to be original and honest. As with a white shirt – you can use it anytime to go to the supermarket or to a soiree. The same is for design. Good design (whether masterpiece or anonymous) goes with everything.
Our attention to details, and the emotion they can generate in people, is fundamental in our projects.
How did you come to work together on Studiopepe in the first place?
We are both graduates from the Milan Politecnico in Design, and knew each other since the university. After graduation we both went on vacation to Mexico – not together – and in a secluded beach on the Pacific coast, where there wasn’t really anything but the hammocks, we met by chance! We did the rest of the trip together, and once back in Milan we decided to try to collaborate. After few works together we decided to open Studiopepe.
Do you work with other designers on a regular basis or primarily just the two of you?
We are a duo plus a team of professionals that involves architects, stylists, product designers. We also have a great turnover of ‘internshippers’ from around the world! We give a strong creative direction. Being a duo implies a constant dialectic approach so the people who works for us have to understand our vision and of course give us different input as a matter of discussion. The studio is deeply involved in creative consultancy so any aspect of creativity will thrill us. We love to find extra collaborators as designers to ask for consultancy also.
How important do you think sustainability in design is?
For us to be ‘green’ is not an aesthetic or a trend but it’s a comeback to the past when beautiful objects were created to last and not to be waste after a while.
What is next for Studiopepe?
We are now opening a new branch of the studio dedicated to interior architecture and design, and really moving into that. We would like to bring in our interiors (whether for private spaces or brands) our storytelling approach, our word that is characterized by a strong visual research spacing from art, design, graphic, movies… In the new year we have a project to open two new branches of the studio with partners , one will involve interior architecture and the other one will be pure research and creativity…but it’s going to be a surprise!
Favorite words to live by?
All that has a price is of little value. Nietsche