The Ideas Issue, on shelf now, is described as a ‘festival of change and newness’ by Editor Bielle Bellingham in her latest ed’s note to you. Find out more about the inspiration behind the issue. 


Ed's Note

I hate to brag, but as it happens, I had the privilege of having dinner with Li Edelkoort the other evening. My expectations of her were unreasonably high, but she surpassed them effortlessly and elegantly. I cannot explain how refreshing it was to meet a woman I have revered for years – and reaped serious inspiration from – to find that she is just as magical and impressive in person as I had imagined. Stirred by this gentlewoman, this – our annual Ideas Issue – is a festival of change and newness. In many ways, this means turning full circle and returning to the fundamental principles of design and decor: the basics. We don’t need more, we need better.

We need to concentrate on excellence, resilience and innovation. Always innovation.

The title of Li’s design and lifestyle forecast at the Design Indaba was ‘The Emancipation of Everything’. Paying homage to this, in this issue we salute compelling modern muses and echo the call to rethink everything you do. Why can’t you eat breakfast for dinner if it makes you happy?

Seriously new ideas and a radical shift in both design thinking and practice are urgent.

We’d like to see even more of that pioneer spirit that we as South Africans are known for. You up for it?

Customise your home so that it is uniquely suited to your lifestyle and becomes an efficient and comforting sanctuary. Paint with shadow and build with space – and don’t overcomplicate things. Constantly upskill. Make sure you get to know the materials you are working with and revisit old tricks of the trade. But of course, constantly be on the lookout for novel, more agile ways of doing things. At the same time as we are challenging you to empower yourself, it is very important to let the experts do what they do best.

We can’t be everything to everyone, and we certainly can’t perfect every art: so pick your battles.

In line with the times, we also have a few new digital experiences to offer you. Have you subscribed to our new decor and design podcast yet? You can fi nd us on iTunes, or listen directly from our site. This issue also marks the launch of our new augmented reality experience. Be sure to download the layar app, so that you can experience certain pages of this magazine with enriched media: photo slideshows, music clips and the ability to click and buy.

Always aim to surprise and delight,


Ed's Note

Read more of Bielle’s letters to you, our dear readers here and here.
Follow her on Twitter,  Instagram and Pinterest 

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