“You know once in a while, something comes along that changes the way we live, a device so simple and intuitive, using it feels almost familiar. It’s not a digital book, or an e-book. It’s a bookbook™.”
Now here is an idea we wish we had thought of first. At DECO, we are fierce champions of the inimitable experience of sitting down to read 152 pages of glossy decor inspiration. We like to lick our fingers to turn the page, tear it out, stick it on the wall. We like to start at the back, flip to the middle, and then start again at the front.
That is why we pride ourselves on publishing a collector’s item; a print magazine that you can return to year after year as your trusted style guide.
While we are very excited about our digital platforms, there is something to be said about logging out, unplugging and sitting down to page through your favourite decor magazine.
This is what IKEA have to say on the matter…
“The first thing to note is no cables, not even a power cable. The 2015 IKEA catalog comes fully charged and the battery life is eternal. The interface is 7.5-by-8-inches, but can expand to 15-by-8-inches.
The navigation is based on tactile touch technology that you can actually feel. Content comes pre-installed via 328 high definition pages of inspiring home furnishing ideas. To start browsing, simply touch and grab, right to left to move forward, left to right to move backwards.
Notice something else? That’s right, no lag. Each crystal clear page loads instantaneously, no matter how fast you scroll. If you want to get a quick overview just hold it in the palm of your hand, and using just your thumb speed browse the content. If you find something you want to save for later, you can simply bookmark it and even if you close the application, you could easily find the bookmark again. Amazing.
What about multiple users, for that we introduced a simple color coding system to avoid confusion. If you want to share a particularly inspiring item, you literally share it. Another special feature is password protection, which is voice activated. Excuse me, that’s mine.
At IKEA we feel the technology this life-enhancing should be in the hands of everyone. So the 2015 IKEA catalog is free. You can download one from your mail box the one you open with a key, if it is not there try to refresh the next day or you can upload yourself to the IKEA store and find one there. Experience the power of a cookbook™.”