The first digital art museum in Paris, Atelier des Lumière, aims to attract younger audiences into the world of art with a large-scale sensory experience.
What was once an iron foundry, situated in the buzzing 11th arrondissement in the east of Paris, is now a monumental digital canvas for art. Inside the Atelier des Lumière 140 video projectors can display artwork onto an area 3,300 square metres including walls that are up to 10 meters high.
There are currently three permanent exhibitions, two of which are dedicated to the famed Austrian painter Gustav Klimt (this year marks the centenary of his death) as well as Egon Schiele and Friedensreich Hundertwasser who were both inspired by Klimt. The third exhibition is dedicated to contemporary digital artists, either experienced or emerging, who are able to create an immersive digital world.
The moving images are accompanied with a classical music selection by Luca Longobardi which includes masters like Beethoven, Wagner, Strauss and Chopin. The sounds system, which comprises of 50 speakers with directional movement, enhances the emotive experience of the art.
While, this is not the way the artists would ever have imagined their work to be presented, Bruno Monnier, President of Culturespaces which is the museum’s private operator, believes that a digital art museum is necessary for helping a new generation of tech-obsessed audiences to fully appreciate the emotive and sensory qualities of art:
“People do not learn about culture as they did in the past. The practices are evolving and the cultural offering must be in step with them. The passive observation of works of art is no longer relevant, and I’m convinced that people are increasingly learning about art through this immersive experience and the emotions they generate. The marriage of art and digital technology is, in my opinion, the future of the dissemination of art among future generations, as it is able to reach a younger and wider audience.”
There is no doubt that we’re likely to see more immersive digital exhibitions in the future, especially those with an interactive element like Japan’s TeamLab whose piece Les mes en Résonance has just opened at Paris Design Week 2018.
For more information, visit the official website here atelier-lumieres.com