efc1News just in, the ELLE fashion and beauty teams are opening up their most coveted space for all to see, and the DECO team is going to collaborate with them to make it even more beautiful!

Ever wanted to know what goes on inside the #ELLEFashionCupboard and #ELLEBeautyCloset? Well, wait no more as in just a few weeks time we’ll be unveiling behind-the-scenes of the very core of ELLE for all to see.

A property first coined globally by the ELLE UK team, editor-in-chief Lorraine Candy says

the cupboard is the heart and soul of everything… It’s about ‘new, first, now.

Yes, across the pond they invited ELLE readers into the fashion cupboard with an interactive 360 digital approach at the end of last year.

Now, the Elle fashion and DECO teams will be doing the same. Say goodbye to the old, jumbled shelves and rails of the past and say hello to an all-new, glass window-framed fashion hub for all to enjoy – the very first, all-access magazine fashion  cupboard to launch in South Africa.


So, what can you expect?

1.Edited, curated window displays – with fashion and decor to suit themes ranging from bridal to Christmas, to topical trends. You name it.

2.Live webcam sessions of styling, model castings and more

3.Daily #ELLEFashionCupboard finds on Instagram

4.Daily #ELLEBeautyCloset finds on Instagram

5.#ELLEBeautyCloset installations

6.Live webcam hair and make-up how-to’s

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Sound exciting? Keep an eye out for more posts about the #ELLEFashionCupboard and #ELLEBeautyCloset developments. Look forward to illustrations, interviews with our senior fashion and beauty eds, plus a backstage look at the construction work in-motion.

Also, if you are interested in having your furniture, wallpaper or lighting featured, let us know. Email bielle@elledecomag.co.za.

Images @ ELLE UK