Finally, H&M has proudly announced their next designer collaboration. They will be teaming up with French luxury collection, KENZO; The vibrant and playful brand capturing the energy of global culture in creating its unique, youthful spirit.
KENZO x H&M will be available in over 250 selected H&M stores worldwide including Sandton City and The V&A Waterfront, as well as online from November 3, 2016. Creative Directors Carol Lim and Humberto Leon, who also design for Opening Ceremony which they founded in 2002, this morning stated they will bring the spirit of KENZO to H&M, creating collections for women and men, as well as accessories.
Since joining the house in 2011, creative directors Lim and Leon have set their own fashion agenda with collections full of bold colours and vivid prints, revealed through high-impact shows, artist collaborations and creative digital campaigns. Global influences and traditions are remixed and fused with the energy of the street, resulting in collections that are both inspirational and accessible to their fans around the world. At KENZO, fashion expresses freedom, joy and individuality for all.
We can’t wait to share with everyone the world of KENZO x H&M, with all of its creativity, fun and love of fashion.
– Ann-Sofie Johansson, Creative Advisor at H&M.
With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world.
– Carol Lim and Humberto Leon, Creative Directors at KENZO.
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