By now, most of us can recite the overall theme of WDC 2014 in our sleep.

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‘Live design. Transform Life’  refers to transforming of Cape Town, through design, into a sustainable, productive African city, bridging historic divides and building social and economic inclusion.

You may be asking, “So how does this affect me?”

When accepting the award on behalf of Cape Town, South Africa and the African continent, Executive Mayor of Cape Town, Alderman Patricia de Lille said,

A city belongs to its people and it must be designed for, and with, them and their communities.

To this end, she has expressed a desire for every citizen of to feel the impact of WDC 2014 and for it to have a broad transformative impact on Cape Town and how the City operates. Furthermore, she hopes that the legacy of the WDC is a City that makes better, smarter decisions that help improve the quality of life of all its citizens.

She also sees it as an opportunity for the City to re-examine key challenges such as housing, densification and transport, and develop new innovative solutions. WDC offers a platform where citizens can engage with the private sector, academia and the creative industries to make a real difference in their lives.

Already the City has been involving members of the public in the transformative design process via a series of co-design workshops. Here they have the opportunity to collaborate with designers and the public sector in order to find innovative solutions to specific local challenges. Through these, the City of Cape Town aims to connect with all 111 of the city’s wards.

The City is itself an inspiring example of what WDC brings to Cape Town: it has made a firm commitment to embedding design and design-led thinking into the fabric of the city administration – Unlike previous Design Capitals the CoCT has created an internal department within the City administration that is focused on embedding design led thinking into the public sector. Every ward and every citizen in Cape Town will ultimately see the benefit of this, within 2014 and beyond. I would highly recommend you get in touch with Richard Perez to find out more about this – the City’s work is truly talking to the essential value of WDC2014, which is the transformative power of design.

In addition, to ignite the imagination of the public and to contribute towards a greater understanding of the multifaceted nature of design, all are invited to experience and interact with the approximately 485 design-driven projects and events that have been officially recognised by and form part of the WDC programme. These have been specifically selected for their ability to demonstrate tangible evidence of how design can improve lives.

Beyond the programme of events that the WDC celebrations comprise, there are a number of legacy projects that will continue beyond the year 2014. For Cape Town and its citizens, 2014 is just the beginning of a better city by design.

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How can you get involved?

  • Visit, contact or show support for one or more of the recognised projects itemised on the www.wdc14.com
  • Go to one of the WDC events listed under the programme section of the website
  • Attend one of the eight pitching sessions being held during 2014 to expose WDC 2014 recognised projects to potential funders, mentors and collaborators – and pledge your support publically
  • Show your pride in Cape Town’s designation as the World Design Capital 2014 by incorporating the official WDC2014 yellow (Pantone 109C) into your environment and displaying it proudly
  • Download the official supporter branding  and include it on your email signature, in your work area, on marketing materials or anywhere you wish to flaunt your support
  • Follow and engage with WDC2014 on Facebook and Twitter.
  • Sign up for the WDC monthly newsletter to stay informed

For more information about these and other WDC 2014 events, please visit www.wdc14.com.

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