Jenna Skead’s children’s concept store is definitely one of the most adorable stands at this years Design Indaba. Inspired by her very own children’s book titled “The Things We Lost at Sea” her stand extends the concept of exploring with hidden treasures, ready to be discovered throughout the stand.
With beautiful pastel illustration of tiny explorers filling the walls, you are immediately drawn in. You then see the characters come alive with hats, socks and dresses spread across the stand. Her idea for the concept store stems from a child on an adventure, to see the Big Five in South Africa.
Jenna has had a great start to a very promising career. After completing her degree in graphic design at the Cape Peninsula University of Technology, Jenna won an exchange to Malmö in Sweden, through the eco-design initiative Shift. She then went on to work for Heather Moore of Skinny LaMinx, and is currently working as a freelance illustrator and designer.
Be sure not to miss her stand at this years Design Indaba Expo, where she is exhibiting as an Emerging Creative from the 27 February to 1 March 2015.
Compiled by Sanri Pienaar