Image by Amy Price

In every issue we ask a tastemaker what they are wearing, coveting, reading and following. Passionate about ubuntu and spreading eco-awareness, Jeremy Loops was the perfect profile for our #GreenIssue. He is a folk musician with a difference and he’s knocking our socks off!

Tell us about Greenpop and your role with them. Greenpop is a tree-planting organisation I co-founded in 2010. Our mission is to plant trees in under-green areas as a tool for environmental and social upliftment. To date we have planted over 60 000!

My Stylish Life Jeremy Loops
Jeremy’s portraits by Annie Jacobs and Mike Gutkin. Green Pop muddy hands by Marike Herselman.

What sustainable products should we be buying? Check out Hemporium. They offer an innovative range of ecofriendly hemp products from homeware and clothes to cosmetics and nutrition. Also, Bamboo Revolution makes a range of sustainable watches, by hand, from bamboo and leather.

When we’re not Looping it up, what should we be listening to? I have a lot of time for the greats like Bob Dylan, Janis Joplin and Woody Guthrie. Currently my playlist has some Johnny Flynn, Andrew Bird and Lord Huron at the top.

 I hope that, at some point, everyone will look at the world around them and start questioning things. I don’t advocate drastic changes. We need to be realistic and make easy adjustments that will accumulate over time resulting in living a greener life. – Jeremy Loops

Your backpack must-haves when you’re on the road? My Nikon D810 and 35mm f/1.4 prime lens, my harmonicas, journal, Ray-Bans and a book that’s probably focused on how to be more present.

If a library only had one book, what should it be? Extremely Loud & Incredibly Close by Jonathan Safran Foer.



Then you will love our other DECO Profiles. Click here to read about artist Marlene Steyn. Buy our latest Green Issue on shelves now, to read the rest of Jeremy Loops’ inspiring interview.

ELLE Decoration Green Issue coverThe Green Issue edition of ELLE Decoration South Africa will be on the shelf of your nearest magazine retailer from 28 September. Packed with sustainably stylish interiors, it’s full of all your favourite features and decor tips plus the green spaces of Patrizia Moroso and Pietro Russo. Order your copy today – across South Africa wherever magazines are sold – and tell us what you think on Twitter @ELLE_Deco, sharing your #GreenIssue #DECOselfie