100% Designs South Africa
Join ELLE Decoration at Stand D29 at 100% Design South Africa | Photo: Mark Williams

Our favourite design festival arrives in Johannesburg this week – 100% Design South Africa kicks off on 6 August at the Gallagher Convention Centre. Of course ELLE Decoration will be there in full force with a host of our favourite partners – find us at Stand D29.

100% Design is the only international design show in South Africa. In fact, Johannesburg is among only four global design hotspots to host an iteration of 100% Design – the others being London, Tokyo and Singapore. So when 100% Design South Africa opens this week at Joburg’s Gallagher Convention Centre, we will be in good company.



Only at 100% Design South Africa, visitors to our stand D29 will be able to sign up for a new subscription to ELLE Decoration for just R150, saving you 40% off our usual cover price.

What’s more, the first 20 subscribers will receive a FREE Africology Body Butter, worth R280.

Come and find us to get this exclusive deal.

Aficology Body butter


100% Design Partners
We’re collaborating with Home Fabrics, Douglas Jones and original. to make our stylish stand

Home Fabrics | Adorning the walls of our 100% Design stand is the exquisite Carrara Marble Covers Wallpaper, part of the Elements collection from Home Fabrics; innovative and on-trend, with one of the largest fabric collections in the world.

Douglas Jones | With stylish finishes from top to toe, look down when you visit our stand as there’s a treat for your feet. From the Arkitekt Porcelain Mosaic collection at Douglas Jones, our stand’s floor is beautifully tiled in Market White.

original. | To furnish our stand with the very best of South African local design, we’re thrilled to be partnering with original. Designer Furniture Hire, with striking pieces from the likes of LSD by Leg Studios and Saks Corner. Take a seat.


In conjunction with headline sponsor Dauphin HumanDesign® Group, promises to enthral visitors with its superbly curated displays and a lineup that comprises top global design brands alongside local design stars. Both the consumer and trade audience can expect to see exciting new work and ranges from the stellar exhibitor list, from classic and contemporary furniture to ceramics, textiles and more.

100% Designs
Explore inspiring fabrics and innovative designs like the latest collections by Indigi Designs.

Some highlights to anticipate include 100% Colour in association with Plascon, showcasing items in which vibrant colour is an integral part of the design. 100 Beautiful Things is an artfully curated display that celebrates 100 great designs made in South Africa in 2015, selected by 100% Design South Africa Programme Director Cathy O’Clery. 100% Upliftment highlights the power of design to transform lives. Ceramics by artists from Cape Town studio Art in The Forest, alongside other leading South African artists, will be on show, with the profits of works sold helping to fund clay workshops for underprivileged children. 100% Talent will showcase the work of emerging South African design luminaries, as selected by the 100% Design South Africa team.

There’s more exhilarating new talent to look out for. At the BOS Café in association with BOS Ice Tea, design students from the University of Johannesburg, Department of Industrial Design, will have their chair designs up for judging by 100% Design South Africa visitors – our very own Editor, Bielle Bellingham, is on the judging panel so make sure you stop by!

100% Design South Africa takes place alongside Decorex Joburg at Gallagher Convention Centre in Midrand. The first morning of the show, on 6 August, will be open to members of the trade only.
It’s a hit of design inspiration not to be missed!


WHEN? 6–10 August 2015 | 10am-6pm

WHERE? Gallagher Convention Centre, Midrand, Gauteng

TICKETS? R100 for adults; R85 for pensioners and scholars; R15 for kids under 12; R75 for trade and exhibitors (tickets are not available yet)

For more information, e-mail 100percentdesign@thebereed.co.za

Visit 100percentdesign.co.za | Facebook | Twitter @100designsa | Instagram @100percentdesignsa #100DesignSA