Birthday celebrations are always a special affair and Le Creuset’s 90th anniversary plans are no different. To commemorate the Original Cocotte casserole, this year the brand will release just 75 limited edition pots in South Africa. Will you be queuing up for yours?
In 1925, a French enamelling specialist and a French casting expert came together to make superior cast iron cookware, coated in a porcelain enamel glaze. The two opened a foundry in Fresnoy-le-Grand, a small town in Northern France, and began producing colourful enamelled cast iron—a revolution in a time when cookware was dull and grey. Their first colour, in fact, was a bright ‘Flame’ orange inspired by the vibrant tones of molten cast iron – and so, the iconic Le Creuset was born.
Later this year, Le Creuset’s limited-edition 90th Anniversary Original Cocotte will be released globally. Available in cast iron, the special design is a replica of the very first French oven, or cocotte, Le Creuset produced. Only 1,925 of these cast iron 90th Anniversary Original Cocottes have been made in honour of the company’s founding.
Le Creuset aficionados will notice that the original cocotte features many of the design details still found on current Le Creuset cookware — a testament to Le Creuset’s timeless style and craftsmanship. During its nine-decade history, the beloved brand has manufactured over 300 million products for more than 70 countries.
To commemorate this momentous milestone, Le Creuset will be releasing a limited-edition replica of its original product, launching an online ‘time capsule’ initiative and hosting celebrations worldwide. These special limited edition casseroles are beautifully packaged and exclusively available from Le Creuset.
SHOP THE LIMITED EDITION
With only 75 available in South Africa, Le Creuset customers signed up to their database will have the first opportunity to purchase these collector’s items for a full retail price of R4 900.
These limited edition casseroles will be exclusively available at the following boutique stores:
• V & A Waterfront • Tygervalley • Sandton • Brooklyn • La Lucia • and online at lecreuset.co.za
SIGN UP TO THE LE CREUSET DATABASE TO BE THE FIRST TO HEAR MORE
The brand will share its 90th anniversary tribute with the world through an online ‘time capsule’ initiative. This interactive anniversary website will invite Le Creuset fans to memorialize their personal experiences with Le Creuset cookware in photos, videos and text tributes.
Set to launch with the 90th Anniversary Cocotte release, the website will provide an ever-changing portrait of what of Le Creuset means in the lives of cooks around the world. In addition to the website, Le Creuset divisions in different countries will commemorate the brand’s 90th anniversary with their own celebrations and initiatives all year.
Paul Van Zuydam, Chairman of Le Creuset, said:
From the beginning, our founders were committed to designing cookware that lasts for decades. Now, nine decades later, we are delighted to pay tribute to their colourful vision and craftsmanship — and to all the ways Le Creuset cookware has made an impact on people’s lives.