When Alex Tilmans, a Belgian, and Marquis Brown, an American, had a chance meeting in Rwanda, a bond began to form and the pair soon decided to embark on the epic adventure of bringing a beer, which Alex had previously helped develop and launch in Belgium, all the way to South Africa.
Having spent time introducing Leopold7 to the local markets, the beer is now available throughout South Africa; moreover, the two business partners are quickly building a strong reputation amongst men (and women) for delivering a delicious and well-balanced amber ale with incredible citrus and floral notes.
After an industrious phase of establishing stockists and eventually national distribution, Tilmans and Brown decided it was time for a celebration. Wanting to express the brand’s affiliation with art, design, and creativity the duo approached creative director, Tracy Lynch, who conceptualised an unforgettable event for a special group of guests and friends of the brand.
Lynch drew on the number seven as the starting point for the event; 7 ingredients, 7 designers, 7 experiences and 7 bespoke objects to create an extraordinary expression of the brand.
By day, guests were bused to Old Mac Daddy in the Elgin Valley (prior to their arrival the destination had not been revealed) where they were treated to a harp and song duet on a misty field, a synchronised swimming show, balloon archery and a rustic country picnic presented by Caro de Waal and Elgin’s Fresh at Paul Cluver Restaurant (complete with take-home linen tea towels designed by Atang Tshikare).
In the evening, a bigger group of guests arrived to a place of sensory overload which had been created through a series of installations that included bespoke pieces created specifically for Leopold7. Faceted beer growlers from Ceramic Matters, leather work by Dark Horse, art by Paul Senyol and Andrzej Urbanski, and hot talent, Atang Tshikare – along with a giant cork table setting by Laurie Wiid Van Heerden. Caro de Waal’s carefully crafted canapes were woven into the design installations and guests ended the night eating rosemary-infused candy floss on twigs.
Tilmans and Brown have unwavering energy and a true passion for quality craft beer. They aim to start a local brewery soon so keep an eye on Leopold7 for more exciting art and design escapades and of course—incredible beer.
All images courtesy of Leopold7
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