‘Living Coral’ has just taken the title of Pantone’s Colour of the Year for 2019.
Living Coral, or Pantone 16-1546, is a warm, peachy hue with a golden undertone. 2019’s colour of the year follows 2018’s imaginative and future-forward Ultra Violet and 2017’s refreshing Greenery.
Over the last 20 years, Pantone’s colour experts at the Pantone Color Institute have looked to a wide range of trends and influences from the world around us, which include “the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.”
This year, however, Living Coral is somewhat of a reaction against some of the most pervasive and dominant aspects of our modern lives – “In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy.”
The life-affirming coral hue is a joyful and optimistic colour which has a playful, sociable and humanising nature. As Leatrice Eiseman, the Executive Director of the Pantone Color Institute, explains: “With consumers craving human interaction and social connection, the humanising and heartening qualities conveyed by the convivial Pantone Living Coral hit a responsive chord.”
Perhaps the emphasis on “living” and the feel-good and effervescent nature of the colour is exactly the daily reminder we need at a time when the rising global temperatures are threatening many of the mesmerising coral reefs around the world. As individuals and global citizens, we all need to appreciate the natural beauty which we still have and strive to protect it.
How to bring Living Coral into your home
Living Coral is very applicable to the home and design space because of its warm and welcoming tone. As Eiseman explained to Elle Decor US, “even though coral is so bright and bold, it’s really something we’re seeing people embrace on a larger scale. It’s the kind of color you could paint a whole room. It would be great in an entryway or a bathroom. You could see someone with a great coral couch. It’s a shade people want to live with, which is exactly why we chose it.”