In celebration of the World Design Capital 2014, Triennale Design Museum presents The New Italian Design exhibition at The Waterfront Lookout, in Cape Town, from 5th until 25 October 2014.

The exhibition is an overview on contemporary Italian design that explains and describes the transition of the movement and its links with economic, political, and technology changes that occurred over the past Century.

The exhibition presents works from 133 designers with 288 projects. It includes 189 designers for product design, 28 for graphics, 28 for objects linked to the body like jewelry, handbags and accessories, 7 for research, 32 for food design, 4 for interior design.

The scene that emerges is rich and multifaceted; it starts from furniture design and touches upon new forms of communication, from food to web design, from fashion to textile design, from jewel design to graphic and multimedia all the way to interior design and object design.

The exhibited works range from self produced prototypes to large-series products, from works of art to merely industrial artefacts. Many of the involved designers are already well established at an international level and are employed by important companies in the industry, many others deal with the art word and small-scale production, and many others as well are real makers, able to control the entire process of a product, from the concept to the communication.

?We have much to learn from the Italian “young masters”, and in the spirit of creating new collaborations, we hope that a reciprocal dialogue will be set in motion with Cape Town’s “young masters”. Because this is the way that the new generation demands to learn – from one peer to another. And now, through technology we have a tool to sustain and enrich these connections well beyond the 2014 year.” -Alayne Reesberg,CEO, World Design Capital Cape Town 2014


The New Italian Design
5 – 25 October 2014
The Lookout, V&A Waterfront, Cape Town
Project and coordination by Silvana Annicchiarico
Curated by and exhibition design by Andrea Branzi

Triennale di Milano